Senior Director, RGM Retail Strategy

0101 Coca-Cola North America; Atlanta (GA); On-site; USD 180,000 - 203,000; Full time

Job summary

The Coca-Cola Company in the United States (Atlanta) seeks a Senior Director of RGM Retail Strategy to lead pricing and promotion strategy across Coca-Cola’s retail portfolio. You will translate long-range pricing frameworks into actionable plans for customer teams, bottlers, and franchises, driving adoption of advanced analytics and Trade Promotion Optimization.

Responsibilities include embedding multi-year strategies, guiding governance, and mentoring a high-performing RGM team across the

Qualifications

• Bachelor’s degree required; MBA or other advanced degree preferred.
• Minimum 7 years of experience in pricing, promotion, RGM, or trade investment within a complex CPG or retail system context.
• Proven success designing and implementing strategic pricing and promotion programs that leverage data insights to optimize ROI and commercial performance.
• Mastery of Pricing & Promotions, Revenue Growth Management strategy, Trade Promotion Optimization, and customer planning processes.
• Strong understanding of rate/mix drivers, promotional effectiveness, and cross-functional collaboration between Marketing, Finance, and Commercial teams.
• Demonstrated experience influencing stakeholders at multiple levels and driving alignment across customer, bottler, and system planning forums.
• Advanced analytical expertise with fluency across key data systems, consumer segmentation tools, and financial modeling techniques.
• Exceptional storytelling and executive communication skills with the ability to distill complex data into clear strategic insights and recommendations.
• Proven people leadership skills with a commitment to coaching, talent development, and building future organizational capability.
• Adept at driving change management and accelerating capability adoption across cross-functional teams and matrix systems.

Responsibilities

• Develop and embed multi-year pricing and promotion strategies across the NAOU portfolio.
• Create annual pricing and promotion guardrails and partner with Customer, Bottler, and RGM teams to align strategic frameworks with business planning and execution.
• Drive adoption of TPO capabilities and analytics to improve trade investment efficiency and forecasting accuracy.
• Lead performance assessments and economic analyses identifying variances versus plan and develop contingency strategies.
• Collaborate with Data Science, Advanced Analytics, and Capability functions to design analytical methods supporting revenue growth.
• Build partnerships with RGM, MY, OBPPC, and Franchise teams to execute pricing strategies and identify opportunities.
• Partner with Commercial, Customer, and Bottler stakeholders to translate RGM strategy into executable retail and in-market plans.
• Conduct post-event analysis and trade investment evaluations to assess ROI and refine funding models.

Skills

Advanced Analytics

Building Partnerships

Change Management

Cross-Functional Collaboration

Data Literacy

Executive Communications

Financial Modeling

People Leadership

Pricing Strategies

Promotional Design

Revenue Growth Management

ROI Assessment

Storytelling

Strategic Influence

Talent Development

Trade Promotion Optimization

Education

Bachelor's degree

MBA

Job description

Job Description Summary: At The Coca‑Cola Company, we refresh the world and make a difference through our brands, partnerships, and the power of insight-driven decisions. Within our North America Operating Unit (NAOU), Revenue Growth Management (RGM) plays a pivotal role in shaping how pricing, promotion, and trade investments drive the business forward. The Senior Director, RGM Retail Strategy leads a team responsible for establishing and embedding the strategic direction for pricing and promotion across Coca‑Cola’s entire retail portfolio. This position operates at the intersection of strategy, analytics, and execution—translating long-range pricing and promotional frameworks into actionable plans across customer teams, bottlers, and franchises. You will influence how the NAOU system optimizes trade investment efficiency, informs annual business planning, and unlocks sustainable revenue growth. The ideal candidate combines strong commercial acumen, data science fluency, and leadership capability with the ability to drive adoption of strategic tools such as Trade Promotion Optimization (TPO). This role offers the opportunity to impact Coca‑Cola’s future growth trajectory while equipping teams across the system with the insights and capabilities that deliver stronger marketplace results.

What You’ll Do for Us

Develop and embed multi-year pricing and promotion strategies across the NAOU portfolio, establishing system direction for profitable revenue, volume, and transaction growth. Create annual pricing and promotion guardrails and partner with Customer, Bottler, and RGM teams to align strategic frameworks with business planning and execution. Drive adoption of TPO capabilities and analytics to improve trade investment efficiency, enhance forecasting accuracy, and enable data-driven customer planning decisions. Lead performance assessments and economic analyses that identify variances versus plan, developing contingency strategies and optimization recommendations for leadership review. Collaborate with Data Science, Advanced Analytics, and Capability functions to design innovative analytical methods supporting revenue growth initiatives. Build partnerships with RGM, MY, OBPPC, and Franchise teams to execute pricing strategies, enhance promotional effectiveness, and identify commercial opportunities across channels. Partner with Commercial, Customer, and Bottler stakeholders to translate RGM strategy into executable retail and in-market plans across the system. Conduct post-event analysis and trade investment evaluations to assess ROI, refine funding models, and inform future decisions. Identify analytics, process, and capability gaps across RGM functions and lead vendor partnerships or internal initiatives to close those gaps efficiently. Lead, mentor, and develop a high-performing team of RGM professionals embedded across the organization, building capacity for faster decision-making and stronger collaboration. Present insights, financial analyses, and strategic recommendations to senior leadership using clear and concise storytelling that drives business outcomes.

Requirements & Qualifications

Bachelor’s degree required; MBA or other advanced degree preferred. Minimum 7 years of experience in pricing, promotion, RGM, or trade investment within a complex CPG or retail system context. Proven success designing and implementing strategic pricing and promotion programs that leverage data insights to optimize ROI and commercial performance. Mastery of Pricing & Promotions, Revenue Growth Management strategy, Trade Promotion Optimization, and customer planning processes. Strong understanding of rate/mix drivers, promotional effectiveness, and cross-functional collaboration between Marketing, Finance, and Commercial teams. Demonstrated experience influencing stakeholders at multiple levels and driving alignment across customer, bottler, and system planning forums. Advanced analytical expertise with fluency across key data systems, consumer segmentation tools, and financial modeling techniques. Exceptional storytelling and executive communication skills with the ability to distill complex data into clear strategic insights and recommendations. Proven people leadership skills with a commitment to coaching, talent development, and building future organizational capability. Adept at driving change management and accelerating capability adoption across cross-functional teams and matrix systems.

What We’ll Do for You

Provide a strategic leadership opportunity to shape how Coca‑Cola utilizes pricing, promotion, and trade investments to drive the business across the North America Operating Unit. Enable access to advanced analytics, AI-powered insights, and modernized tools like Trade Promotion Optimization to enhance decision-making and impact. Offer a platform to lead and develop talent across RGM and Commercial disciplines—building organizational capabilities and future-ready skills. Create collaborative opportunities to influence the system through partnerships that connect strategic vision with operational excellence and measurable growth outcomes.

Employment Sponsorship

The Coca‑Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca‑Cola Company's sponsorship to continue to work legally in the United States.

Skills

Advanced Analytics, Building Partnerships, Change Management, Cross-Functional Collaboration, Data Literacy, Executive Communications, Financial Modeling, People Leadership, Pricing Strategies, Promotional Design, Revenue Growth Management, ROI Assessment, Storytelling, Strategic Influence, Talent Development, Trade Promotion Optimization (Inactive)

Pay Range

United States: 180,000 - 203,000 USD Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage

30

Location(s)

United States of America City/Cities: Atlanta

Travel Required

00% - 25%

Relocation Provided

Yes

Job Posting End Date

October 16, 2026

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

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The Coca‑Cola global business system is composed of The Coca‑Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world. Search jobs throughout our system.