Revenue Operations Manager, Demand Funnel - Base44

Base44; Salt Lake City (UT); On-site; USD 100,000 - 140,000; Full time

Job summary

Base44, an AI-powered software development platform recently acquired by Wix, is hiring its first Marketing Operations hire. You will own the top-of-funnel tech stack, data, and reporting, ensuring every lead and product signal translates into action and pipeline.

You will design lead routing, SLAs, and enrichments, partner with Product to turn usage signals into actionable leads, and build dashboards that show what drives opportunities and pipeline by source and campaign.

Qualifications

• 4+ years in Marketing/Revenue Operations at a B2B SaaS company, startup or scaleup environment.
• Hands-on HubSpot ownership including workflows, lifecycle design, scoring and integrations.
• Experience building lead routing, SLAs, and cross-team handoffs (Marketing/SDR/Sales).
• Experience with attribution models, funnel metrics and campaign reporting.
• Comfort with data enrichment and data hygiene at scale with tools like ZoomInfo/Clay.
• Strong analytical skills; proficient with SQL or advanced spreadsheets and dashboards.
• Familiarity with PLG motions and product usage data is a plus.
• Interest in AI/automation to reduce manual work in ops and reporting.

Responsibilities

• Own top-of-funnel tech stack and HubSpot architecture and integrations.
• Design and run lead routing, assignments, and SLA monitoring across sources.
• Turn product signals into scored, routed leads and accounts with Product data.
• Build and maintain lead lifecycle and scoring models; iterate from data.
• Own campaign infrastructure, tracking, UTM governance, forms, and lists.
• Create dashboards and weekly reporting on lead volume, conversions, and pipeline.
• Set data hygiene standards: deduplication, field integrity, enrichment, QA.
• Collaborate with Marketing, SDR, and Sales on ICP and handoff processes.
• Leverage AI/automation to streamline lead ops and cross-team sharing.

Skills

HubSpot ownership

Lead routing & SLAs

Attribution & funnel metrics

SQL / advanced spreadsheets

Data hygiene & QA

Campaign reporting

PLG motions

AI/Automation tools

Startup / high-growth environment

Analytical thinking

Tools

HubSpot

ZoomInfo

Clay

Chili Piper

Job description

Job Description

We’re building the go-to-market team for Base44, an AI-powered software development platform recently acquired by Wix. As our first Marketing Operations hire, you’ll own the systems, data, and reporting behind our top of funnel, so every lead, product signal, and campaign turns into action and pipeline.

In Your Day-to-day, You Will

• Own the top-of-funnel tech stack, including HubSpot architecture (workflows, lifecycle stages, properties, scoring) and the integrations and enrichment tools connected to it (ZoomInfo, Clay, Chili Piper, and others)
• Design and run lead routing, assignment, and SLA monitoring across inbound, PQL/PQA, event, outbound, and partner sources, so no lead goes stale and every handoff to SDRs and AEs is clean
• Partner with Product data to turn product usage signals into scored, routed, actionable leads and accounts
• Build and maintain lead lifecycle and scoring models, and iterate on them based on conversion data
• Own campaign infrastructure and tracking, including UTM governance, forms, list management, and campaign and event lead operations from capture through follow-up
• Build attribution and funnel reporting that shows leadership what is driving opportunities and pipeline by source, campaign, and segment
• Create dashboards and weekly reporting on lead volume, conversion rates, speed to lead, and pipeline contribution, and flag problems early
• Set data hygiene standards: deduplication, field integrity, enrichment, QA, and documentation
• Partner with Marketing, SDR, and Sales leadership to align on ICP, definitions (MQL, SQL, PQL, SAL), and handoff processes
• Use AI and automation to remove manual work from lead ops and reporting, and share what works across the GTM org
• Work with RevOps on territory, capacity, and forecasting inputs that depend on top-of-funnel data

Qualifications

• 4+ years of Marketing Operations, Growth Operations, or Revenue Operations experience at a B2B SaaS company, ideally in a high-growth or startup environment
• Deep, hands-on HubSpot ownership (not just usage): workflows, lifecycle design, scoring, routing, reporting, and integrations
• Proven experience building lead routing, SLAs, and handoff processes between marketing, SDR, and sales teams
• Experience with attribution models, funnel metrics, and campaign reporting, and the ability to turn data into clear recommendations
• Comfort with enrichment and data tools (ZoomInfo, Clay, or similar) and with data hygiene at scale
• Strong analytical skills, with SQL or advanced spreadsheet and dashboarding experience
• Experience with PLG motions, including PQLs or product usage data, is a strong plus
• Familiarity with AI, ML, or developer-centric SaaS is a plus
• Hands-on use of AI and automation tools to improve how operations work
• Self-motivated, structured, and comfortable with ambiguity in a "startup within a giant" environment
• Located in or near the Salt Lake City, Utah, or San Diego, California area

Additional Information

We’re Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform allows anyone to create custom software applications using natural language, no traditional coding required. We operate like a startup within Wix: fast-moving, collaborative, and focused on solving complex problems with simple, elegant solutions. As our first Marketing Operations hire, you’ll play a key role in shaping how we measure and scale our go-to-market engine, working closely with our RevOps, Marketing, and Sales leadership.