Retention & Lifecycle Growth Marketing Lead

PNC Financial Services Group; Tysons (VA); On-site; USD 91,000 - 203,000; Full time

Job summary

PNC Financial Services Group is seeking a Marketing Lead to drive engagement, retention, and growth across channels. The role supports multiple cities including Tysons Corner, VA, and combines strategic thinking with hands-on execution to strengthen customer relationships.

The ideal candidate brings 5+ years in retention or growth marketing, excels at collaboration with product, analytics, and marketing teams, and uses data-driven experimentation to deliver measurable results.

Qualifications

• Bachelor's degree or higher in marketing or related field.
• 5+ years in retention, lifecycle, CRM, or growth marketing.
• Experience influencing cross-functional partners and senior leaders.
• Curiosity and a test-and-learn mindset to improve outcomes.

Responsibilities

• Supports development and leads execution of multi-channel strategic marketing plans for one or more products/initiatives/channels.
• Supports development and prioritization of business and marketing objectives and target segments.
• Translates desired business outcomes into marketing strategy and executes programs across channels.
• Influences the budget while ensuring activities are delivered within the budget framework.
• Coordinates with legal, compliance, finance, risk and partners; leads agency and internal collaborations.
• Acts as a contact with product and digital teams to coordinate strategy and development.

Skills

Advertising

Content Marketing

Customer Solutions

Digital Marketing

Marketing Programs

Marketing Strategies

Negotiation

Results-Oriented

Education

Bachelor's degree

Job description

PNC Financial Services Group is seeking a Marketing Lead to drive engagement, retention, and growth across channels. The role supports multiple cities including Tysons Corner, VA, and combines strategic thinking with hands-on execution to strengthen customer relationships.

The ideal candidate brings 5+ years in retention or growth marketing, excels at collaboration with product, analytics, and marketing teams, and uses data-driven experimentation to deliver measurable results.