Retention & Lifecycle Marketing Lead

PNC Financial Services Group; Philadelphia (Philadelphia County); Presencial; USD 91 000 - 203 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Medical coverage with HSA

Dental and vision

401(k) with PNC match

Paid time off

Educational assistance

Resumo da oferta

PNC Financial Services Group is recruiting for a Marketing Lead within its Marketing organization to drive engagement and retention strategies across a growing portfolio of programs. The role sits within a multi-location framework including Philadelphia and other major markets in the U.S.

and will rely on customer insights, experimentation, and cross-functional collaboration to deliver measurable results. The ideal candidate brings strong strategic thinking, hands-on execution, and the ability

Qualificações

• 5+ years of experience in retention, lifecycle, CRM, relationship, or growth marketing.
• Has demonstrated experience creating and scaling new programs and campaigns to influence behavior and deliver measurable business results.
• Combines strategic thinking with strong execution, using customer insights, analytical problem solving, and sound judgment to move from opportunity identification to market-ready solutions.
• Demonstrates intellectual curiosity and a desire to learn, regularly asking questions, exploring customer behavior, and connecting information across multiple sources to uncover opportunities.
• Embraces a test-and-learn mindset, using experimentation and measurement to continuously improve customer and business outcomes.
• Leads effectively through influence, building alignment across a complex corporate environment and communicating confidently with cross-functional partners and senior leaders.
• Bilingual experience is a plus.

Responsabilidades

• Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels.
• Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies.
• Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications.
• Coordinates and influences complex, multi-functional program teams.
• Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.

Conhecimentos

Retention marketing

Lifecycle marketing

CRM

Growth marketing

Cross-functional collaboration

Formação académica

Bachelor's degree

Descrição da oferta de emprego

PNC Financial Services Group is recruiting for a Marketing Lead within its Marketing organization to drive engagement and retention strategies across a growing portfolio of programs. The role sits within a multi-location framework including Philadelphia and other major markets in the U.S.

and will rely on customer insights, experimentation, and cross-functional collaboration to deliver measurable results. The ideal candidate brings strong strategic thinking, hands-on execution, and the ability