VP, Lifecycle Retention & Growth Strategy

JPMorganChase; New York (NY); Presencial; USD 180.000 - 280.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Comprehensive health care coverage

On-site health and wellness centers

Retirement savings plan

Backup childcare

Tuition reimbursement

Mental health support

Financial coaching

Descripción de la vacante

JPMorgan Chase seeks a Vice President, Proactive and Reactive Retention in the Customer Lifecycle Marketing team to shape retention strategies, deepen customer loyalty, and translate insights into targeted programs and experiences.

You will own the retention roadmap, design experiments, and influence senior leaders while guiding cross-functional teams in a fast-paced environment. This role emphasizes data-driven decisions, portfolio collaboration, and scalable retention programs.

Formación

• 7+ years in marketing, lifecycle management, loyalty, retention, strategy or product marketing.
• Experience developing and executing customer engagement and retention strategies.
• Strong analytical and problem-solving skills with data-driven decision making.
• Proven ability to lead complex initiatives and influence cross-functional stakeholders.
• Excellent communication and presentation skills with senior leaders.
• Experience building roadmaps, prioritizing initiatives, and delivering measurable outcomes.
• Experience designing and evaluating experiments (test-and-learn, A/B testing).

Responsabilidades

• Lead development and execution of retention strategies to improve loyalty and reduce attrition.
• Own retention marketing roadmap across proactive and reactive programs and lifecycle moments.
• Build and optimize customer segmentation, targeting, and trigger-based strategies.
• Design and run test-and-learn experiments to evaluate offers, messaging, experiences, and channel strategy.
• Partner with analytics to leverage insights, predictive models, and performance measurement.
• Evolve retention offer strategy with eligibility frameworks and personalization approaches.
• Collaborate with portfolio, product, and operations to implement enhancements.
• Identify opportunities to expand capabilities through digital experiences, automation, and AI-enabled solutions.
• Develop clear business cases and translate complex analysis into actionable insights for senior leaders.
• Influence stakeholders and prioritize work in a fast-paced environment.
• Monitor customer behavior and industry trends to refine retention strategy.

Conocimientos

Marketing strategy

Lifecycle marketing

Retention strategy

Data-driven decision making

Cross-functional leadership

Communication & presentation

Roadmap development

Experiment design (A/B)

Descripción del empleo

JPMorgan Chase seeks a Vice President, Proactive and Reactive Retention in the Customer Lifecycle Marketing team to shape retention strategies, deepen customer loyalty, and translate insights into targeted programs and experiences.

You will own the retention roadmap, design experiments, and influence senior leaders while guiding cross-functional teams in a fast-paced environment. This role emphasizes data-driven decisions, portfolio collaboration, and scalable retention programs.