Growth Marketing Lead - Retention & Lifecycle

PNC; Pittsburgh (Allegheny County); Sur place; USD 91 000 - 203 000; Plein temps

Résumé du poste

PNC is seeking a Marketing Lead to drive retention and growth marketing initiatives across an omni-channel, real-time engine. Based in multiple major markets, you will shape engagement strategies, leverage customer insights, and collaborate across product, analytics, finance, and marketing to scale programs that strengthen customer value.

The role emphasizes a builder mindset, experimentation, and the ability to translate insights into actions that deliver measurable results within a matrixed

Qualifications

• 5+ years in retention, lifecycle, CRM, or growth marketing.
• Experience creating and scaling programs to influence behavior.
• Strategic thinker with strong execution and data-driven insights.
• Curious, question-driven and able to translate insights into actions.
• Collaborates across a matrixed organization with senior leaders.
• Test-and-learn mindset with measurement of outcomes.

Responsabilités

• Support development and execution of multi-channel marketing plans for one or more products/initiatives.
• Prioritize business and marketing objectives; develop value propositions and target segments.
• Translate outcomes into strategy and programs across channels; coordinate multi-functional teams.
• Influence the budget while ensuring activities stay within the established budget.
• Coordinate with legal, compliance, finance, risk and other partners; work with agencies and internal teams.
• Partner with product and digital teams to align strategy and development.

Connaissances

Retention marketing

Lifecycle marketing

Growth marketing

Cross-functional collaboration

Formation

Bachelor's degree

Description du poste

PNC is seeking a Marketing Lead to drive retention and growth marketing initiatives across an omni-channel, real-time engine. Based in multiple major markets, you will shape engagement strategies, leverage customer insights, and collaborate across product, analytics, finance, and marketing to scale programs that strengthen customer value.

The role emphasizes a builder mindset, experimentation, and the ability to translate insights into actions that deliver measurable results within a matrixed