VP, Customer Retention Strategy & Growth

Aumni; New York (NY); Sur place; USD 180 000 - 300 000; Plein temps

Résumé du poste

Chase, a leading financial services firm, seeks a Vice President, Proactive and Reactive Retention within the Customer Lifecycle Marketing team. You will develop and execute retention strategies to deepen loyalty, reduce attrition, and improve long-term portfolio performance, partnering with analytics, product, and operations to translate insights into targeted programs and experiences.

You will own the retention roadmap across proactive and reactive programs, build advanced segmentation and

Qualifications

• 7+ years in marketing or lifecycle management roles.
• Experience building retention programs.
• Strong analytical and problem-solving skills.
• Experience leading cross-functional initiatives with exec visibility.

Responsabilités

• Lead retention strategies to improve loyalty and reduce attrition.
• Own the retention roadmap across proactive and reactive programs.
• Build segmentation and trigger-based campaigns to reach customers at key moments.
• Design tests to evaluate offers, messaging, experiences, and channel strategy.
• Partner with analytics to translate insights into actionable improvements.
• Collaborate with portfolio, product, and operations to enhance retention.

Connaissances

Marketing strategy

Customer lifecycle

Data-driven decision making

Cross-functional leadership

A/B testing

Formation

Bachelor's degree in Marketing or related field

Description du poste

Chase, a leading financial services firm, seeks a Vice President, Proactive and Reactive Retention within the Customer Lifecycle Marketing team. You will develop and execute retention strategies to deepen loyalty, reduce attrition, and improve long-term portfolio performance, partnering with analytics, product, and operations to translate insights into targeted programs and experiences.

You will own the retention roadmap across proactive and reactive programs, build advanced segmentation and