Lifecycle Marketing Lead - Data-Driven Retention Pro

Utah SHRM; Alexandria (VA); Hybride; USD 100 000 - 120 000; Plein temps

Résumé du poste

SHRM, headquartered in Alexandria, VA, seeks a Lifecycle Marketing Lead to drive data-informed, lifecycle-based marketing initiatives for multiple products and priority programs. The role partners across Marketing, BI, Finance, Content, and Product teams to optimize retention, renewal, and engagement.

The position is hybrid, with three days in office and two remote days, requiring availability during standard business hours in local time and occasional travel.

Qualifications

• Seven or more years of lifecycle, retention, or related marketing experience.
• Experience developing and executing campaigns across multiple products/audiences.
• Experience coordinating cross-functional projects and influencing stakeholders.
• Experience with marketing budget tracking and analytics.

Responsabilités

• Coordinate marketing budget tracking and reconcile spending with Finance.
• Lead the development and execution of lifecycle marketing campaigns and journeys.
• Coordinate and execute integrated marketing initiatives with cross-functional teams.
• Develop and maintain marketing performance dashboards and scorecards.
• Collaborate with BI and Finance to validate reporting and analyze trends.
• Partner with Content, Campaign Strategy, MarTech, Product, and other teams to align activities.

Connaissances

Lifecycle marketing

Retention marketing

Campaign execution

Cross-functional collaboration

Analytics dashboards

Formation

Bachelor’s degree in Marketing

Outils

Marketing automation platforms

Description du poste

SHRM, headquartered in Alexandria, VA, seeks a Lifecycle Marketing Lead to drive data-informed, lifecycle-based marketing initiatives for multiple products and priority programs. The role partners across Marketing, BI, Finance, Content, and Product teams to optimize retention, renewal, and engagement.

The position is hybrid, with three days in office and two remote days, requiring availability during standard business hours in local time and occasional travel.