Remote Customer Marketing Manager - Retention & Growth

OpenKrill; United States; Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Living wage policy

Health benefits

Unlimited PTO

Job summary

Directive is hiring a Customer Marketing Manager to turn customer relationships into measurable retention, advocacy, and revenue growth. You’ll run programs across advocacy, lifecycle marketing, and expansion, turning customer success stories into market-ready campaigns and driving opportunities across renewal and expansion.

You’ll connect strategy with hands-on execution, building segmented campaigns, managing marketing tech, and reporting on pipeline and revenue.

Qualifications

• Proven experience in customer marketing, lifecycle marketing, or growth roles.
• Experience marketing to B2B audiences, ideally SaaS.
• Track record producing case studies, testimonials, or sales enablement content.
• Hands-on experience developing segmented email campaigns and nurture programs.
• Experience partnering with sales to translate customer insight into campaigns and revenue opportunities.
• Comfort with Salesforce, HubSpot, marketing automation, and related tools.

Responsibilities

• Build and own the customer marketing strategy across advocacy, lifecycle engagement, and expansion.
• Own customer advocacy programs: case studies, testimonials, reviews, references.
• Lead customer lifecycle campaigns and nurture programs to deepen engagement.
• Turn past relationships into opportunities with targeted campaigns and signals.
• Support retention, expansion, and partner growth with cross-sell/up-sell campaigns.
• Activate account overlap insights to identify warm introductions and coordinated outreach.
• Build and manage a network of customer advocates and referrals.
• Own outreach to champions, past customers, and relevant prospects, supporting demand generation.

Skills

Customer marketing

Lifecycle marketing

Advocacy programs

Campaign planning

Sales enablement content

Email campaigns

Cross-functional collaboration

Tools

Salesforce

HubSpot

Marketing automation

Signal tracking

Job description

Directive is hiring a Customer Marketing Manager to turn customer relationships into measurable retention, advocacy, and revenue growth. You’ll run programs across advocacy, lifecycle marketing, and expansion, turning customer success stories into market-ready campaigns and driving opportunities across renewal and expansion.

You’ll connect strategy with hands-on execution, building segmented campaigns, managing marketing tech, and reporting on pipeline and revenue.