Retail Sales Manager — Lead Customer Experience & Growth

The Michael's Companies; Capitola, Northern (CA, KY); Hybrid; USD 2,445,000 - 3,182,000; Full time

Job summary

The Michael's Companies in Capitola, CA is seeking a Sales Manager to lead a high-performing selling culture across the store and to drive strong sales results while delivering an engaging customer experience. You will oversee front-end and service operations, ensuring brand standards and operational expectations are consistently met.

Responsibilities include providing MOD coverage, coaching selling behaviors, managing POS systems, promoting Loyalty Rewards, and supporting omni-channel services

Qualifications

• 3+ years retail leadership experience.

Responsibilities

• Assist Store Manager in leading and managing adherence to SOPs and Company programs to ensure compliance with applicable laws and requirements.
• Model and coach best-in-class Customer Experience and ART of Selling behaviors, driving conversion and customer satisfaction.
• Provide Manager-on-Duty (MOD) coverage, maintaining floor leadership, service standards, and operational continuity.
• Ensure accurate and efficient use of POS and Self-Checkout systems, supporting smooth transactions and customer support.
• Promote and enroll customers in the Loyalty Rewards Program, driving retention and repeat visits through consistent execution.
• Train, coach, and develop team members through structured TM onboarding and ongoing skill-building across assigned departments.

Job description

The Michael's Companies in Capitola, CA is seeking a Sales Manager to lead a high-performing selling culture across the store and to drive strong sales results while delivering an engaging customer experience. You will oversee front-end and service operations, ensuring brand standards and operational expectations are consistently met.

Responsibilities include providing MOD coverage, coaching selling behaviors, managing POS systems, promoting Loyalty Rewards, and supporting omni-channel services