Retail Sales Leader — Customer Experience & Omnichannel

Michaels Stores; Gainesville (VA); On-site; USD 19,000 - 26,000; Full time

Benefits offered by this job

401(k) match

Medical insurance

Employee discounts

Job summary

Michaels Stores in Gainesville, VA is seeking a Sales Manager to drive a high-performing selling culture, oversee front-end operations, and deliver strong KPIs through coaching and daily execution.

You will lead customer-focused service, manage POS and self-checkout, promote loyalty programs, support omni-channel fulfillment, and develop team members while maintaining brand standards.

Qualifications

• 3+ years retail leadership experience.

Responsibilities

• Assist Store Manager in leading and managing adherence to SOPs and Company programs to ensure compliance with applicable laws and requirements.
• Ensure execution of Company policies and standards, holding team accountable for store conditions and results.
• Model and coach best-in-class Customer Experience and ART of Selling behaviors, driving conversion and customer satisfaction.
• Provide Manager-on-Duty (MOD) coverage, maintaining floor leadership, service standards, and operational continuity.
• Ensure accurate and efficient use of POS and Self-Checkout systems, supporting smooth transactions and customer support.
• Oversee Balloons business, birthday party operations, and other in-store programs and events
• Promote and enroll customers in the Loyalty Rewards Program, driving retention and repeat visits through consistent execution.
• Champion MCC/Extend services (US only), ensuring team awareness and customer adoption of protection plans and offerings.
• Drive sales and operational excellence in the Knit & Sew Shop, including expertise and oversight of the Cut Bar experience.
• Ensure efficient execution of BOPIS and Same Day Delivery, delivering timely order fulfillment and strong omni-channel service.
• Support Custom Framing operations, including customer consultations and coordination with the frame shop (in select volume frame shops).
• Train, coach, and develop team members through structured TM onboarding and ongoing skill-building across assigned departments.
• Partner in maintaining strong Asset Protection practices, reducing shrink through awareness, compliance, and safe operations.

Skills

Retail leadership

Customer experience

Coaching

Tools

POS systems

Job description

Michaels Stores in Gainesville, VA is seeking a Sales Manager to drive a high-performing selling culture, oversee front-end operations, and deliver strong KPIs through coaching and daily execution.

You will lead customer-focused service, manage POS and self-checkout, promote loyalty programs, support omni-channel fulfillment, and develop team members while maintaining brand standards.