Retail Sales Leader: Coach, Convert & Delight Customers

Michaels; Aurora (CO); Hybrid; USD 22,000 - 31,000; Full time

Job summary

Michaels in Aurora, CO seeks a Sales Manager to lead a high-performing selling culture, driving strong sales and an engaging customer experience. This role oversees front-end and service operations, ensuring consistent execution of brand standards and SOPs.

Responsibilities include coaching teams, managing POS/Self-Checkout, supporting in-store events, promoting loyalty programs, and delivering omni-channel service including BOPIS and Same Day Delivery. 3+ years retail leadership required.

Qualifications

• 3+ years retail leadership experience.

Responsibilities

• Assist Store Manager in leading and managing adherence to SOPs and Company programs.
• Ensure execution of Company policies and standards, holding team accountable for store conditions and results.
• Model and coach Customer Experience and ART of Selling behaviors to drive conversion and customer satisfaction.
• Provide Manager-on-Duty (MOD) coverage, maintaining floor leadership and service standards.
• Ensure accurate and efficient use of POS and Self-Checkout systems, supporting smooth transactions and customer support.
• Oversee in-store programs and events (Balloons, Birthday parties, etc.).
• Promote and enroll customers in the Loyalty Rewards Program to drive retention.
• Support MCC/Extend services and protection plans adoption.
• Drive sales and operational excellence in Knit & Sew Shop and Cut Bar experience.
• Ensure efficient execution of BOPIS and Same Day Delivery.
• Support Custom Framing operations, including customer consultations and coordination with frame shop.
• Train, coach, and develop team members through structured onboarding.

Skills

Retail leadership

Customer coaching

Operational excellence

POS operations

Tools

POS systems

Job description

Michaels in Aurora, CO seeks a Sales Manager to lead a high-performing selling culture, driving strong sales and an engaging customer experience. This role oversees front-end and service operations, ensuring consistent execution of brand standards and SOPs.

Responsibilities include coaching teams, managing POS/Self-Checkout, supporting in-store events, promoting loyalty programs, and delivering omni-channel service including BOPIS and Same Day Delivery. 3+ years retail leadership required.