Retail/QSR Vertical Strategist — AI-Driven Proposals

Yahoo Holdings Inc.; New York (NY); Hybrid; USD 123,000 - 256,000; Full time

Benefits offered by this job

Flexible hybrid work

Job summary

Yahoo Holdings Inc. is seeking a Vertical Strategist (Retail/QSR) to craft category-specific advertising solutions across Yahoo's brands. You will translate retail cycles into compelling proposals, bridging sales, content, and data to drive foot traffic and online conversions.

The role requires leading RFP responses, building audience-led narratives, and collaborating with cross-functional partners. You will leverage AI-powered tools to speed up workflows while delivering clear, data-backed

Qualifications

• 5-7 years in digital media, advertising strategy, or agency planning with Retail, E-Commerce, or QSR verticals.
• Deep understanding of retail advertising, shopper marketing networks, location-based QSR targeting, and omnichannel digital strategies.
• Hands-on experience with generative AI tools to automate workflows, brainstorm strategies, and extract insights.
• Strong data literacy using shopper insights, location data, and search intent for data-backed recommendations.
• Excellent written and verbal communication, able to present complex info clearly.

Responsibilities

• Lead RFP responses and simplify omnichannel, retail media, and promo options into tailored solutions.
• Build audience-led narratives leveraging Yahoo’s scale and data insights.
• Draft persuasive materials highlighting Yahoo’s retail and QSR benefits with clear language.
• Collaborate with cross-functional teams using AI tools to brainstorm concepts and validate recommendations.

Skills

Digital media

Advertising strategy

Agency planning

Retail verticals

E-commerce

QSR

Tools

Generative AI tools

Job description

Yahoo Holdings Inc. is seeking a Vertical Strategist (Retail/QSR) to craft category-specific advertising solutions across Yahoo's brands. You will translate retail cycles into compelling proposals, bridging sales, content, and data to drive foot traffic and online conversions.

The role requires leading RFP responses, building audience-led narratives, and collaborating with cross-functional partners. You will leverage AI-powered tools to speed up workflows while delivering clear, data-backed