Retail & QSR Strategy Lead for Omnichannel RFPs

Yahoo Holdings Inc. in; Baltimore (MD); Hybrid; USD 123,000 - 256,000; Full time

Benefits offered by this job

Healthcare

401k

Backup childcare

Education stipend

Job summary

Yahoo Ads is seeking a Vertical Strategist for Retail and QSR to craft category-specific advertising solutions. You will guide sales teams, publish properties, and leverage commerce data to drive foot traffic and online conversions.

The role emphasizes storytelling with data, collaboration across functions, and use of AI to accelerate RFPs. You’ll work on Black Friday and other major shopping moments, delivering persuasive pitches and tailored proposals.

Qualifications

• 5–7 years in digital media, advertising strategy, or agency planning with Retail, E-Commerce, or QSR experience.
• Deep understanding of retail advertising, shopper marketing, and omnichannel strategies.
• Experience using generative AI tools to automate workflows and accelerate RFP tasks.
• Strong ability to translate data insights into strategic recommendations and client pitches.

Responsibilities

• Lead RFP responses and create tailored retail/QSR proposals.
• Build audience-led narratives using Yahoo data and AI tools.
• Craft clear, persuasive copy highlighting Yahoo's benefits.
• Collaborate with cross-functional teams to plan and execute pitches.
• Balance storytelling with data to showcase campaign value.

Skills

Retail, E-Commerce, or QSR domain

AI-assisted workflows

Data-driven storytelling

Excellent communication

Tools

AI tools

Job description

Yahoo Ads is seeking a Vertical Strategist for Retail and QSR to craft category-specific advertising solutions. You will guide sales teams, publish properties, and leverage commerce data to drive foot traffic and online conversions.

The role emphasizes storytelling with data, collaboration across functions, and use of AI to accelerate RFPs. You’ll work on Black Friday and other major shopping moments, delivering persuasive pitches and tailored proposals.