Retail/QSR Strategy Lead — AI-Driven Proposals & Growth

Yahoo Holdings Inc.; Omaha (NE); Hybrid; USD 123,000 - 256,000; Full time

Job summary

Yahoo Ads is recruiting a Vertical Strategist (Retail/QSR) to develop category-specific advertising solutions across Yahoo's iconic brands. You will bring deep expertise in retail cycles, shopper marketing, local foot traffic drivers, and QSR promo strategies to the Sales team, crafting tailored, audience-first proposals.

You will bridge sales, publishing, commerce data, and consumer insights to demonstrate how Yahoo's scale and media solutions drive foot traffic, online conversions, and sales.

Qualifications

• 5-7 years in digital media, advertising strategy, or agency planning with Retail, E-Commerce, or QSR verticals.
• Deep understanding of retail advertising, shopper marketing networks, location-based QSR targeting, and omnichannel digital strategies.
• Hands-on experience with generative AI tools to automate workflows, brainstorm pitch strategies, and extract data insights.
• Strong data literacy with the ability to use shopper insights, location/foot-traffic data, and search intent to build clear, data-backed strategic recommendations.
• Excellent written and verbal communication skills, with experience organizing complex information into clean presentation decks.
• A collaborative, client-focused approach with the ability to work effectively under tight deadlines and adapt to changing workflows.

Responsibilities

• Lead RFP Responses: Create tailored responses to retail and QSR RFPs, simplifying complex omnichannel options into clear advertising solutions.
• Build Audience-Led Narratives: Focus on shopper-driven stories leveraging Yahoo's data insights.
• Craft Clear Copy: Write persuasive materials highlighting Yahoo's retail media and QSR benefits.
• Strategize & Brainstorm: Collaborate with cross-functional partners using AI tools for pitch concepts and validations.
• Partner with Sales: Collaborate with sales leads and account directors for strategic outreach.
• Align on Strategy: Join client kickoff calls to ensure cross-property media and content alignment.
• Package Solutions: Work with studios, product, and yield teams to include data packages and mockups.
• Leverage Editorial & Events: Turn key moments into advertiser opportunities.
• Manage Timelines: Balance multiple RFP timelines with internal tracking tools.
• Collaborate Early: Share draft materials early to support iterative reviews.
• Balance Story & Data: Combine storytelling with data to build compelling cases and explore AI-assisted workflows.

Skills

Digital media

RFP strategy

Data literacy

Storytelling

Collaboration

AI tooling

Tools

Generative AI tools

Job description

Yahoo Ads is recruiting a Vertical Strategist (Retail/QSR) to develop category-specific advertising solutions across Yahoo's iconic brands. You will bring deep expertise in retail cycles, shopper marketing, local foot traffic drivers, and QSR promo strategies to the Sales team, crafting tailored, audience-first proposals.

You will bridge sales, publishing, commerce data, and consumer insights to demonstrate how Yahoo's scale and media solutions drive foot traffic, online conversions, and sales.