Retail & QSR Strategy Lead — RFPs & Narratives

Yahoo Holdings Inc.; Baltimore (MD); Hybrid; USD 123,000 - 256,000; Full time

Benefits offered by this job

Healthcare

401k

Backup childcare

Education stipends

Hybrid work options

Job summary

Yahoo Ads is seeking a Vertical Strategist (Retail/QSR) to develop category-specific advertising solutions across Yahoo's brands. You will bring deep expertise in retail seasonal cycles, shopper marketing, local foot traffic drivers, and QSR promotional strategies directly to the Sales team, author tailored, audience-first proposals and advertiser narratives.

You will bridge sales teams, publishing properties, commerce data, and consumer insights to show how Yahoo's scale and media solutions

Qualifications

• 5–7 years in digital media, advertising strategy, or agency planning.
• Deep understanding of retail, shopper marketing, and omnichannel strategies.
• Experience using AI tools to automate workflows and brainstorm pitches.

Responsibilities

• Lead RFP responses and craft audience-led narratives for Retail and QSR.
• Partner with Sales, creative studios, and data teams to package solutions.
• Balance storytelling with data to justify Yahoo's media and content offerings.
• Manage tight RFP timelines and drive high-quality final submissions.

Skills

Digital media

Advertising strategy

Agency planning

Retail verticals

E-commerce

QSR verticals

Generative AI tools

Tools

AI tools

Job description

Yahoo Ads is seeking a Vertical Strategist (Retail/QSR) to develop category-specific advertising solutions across Yahoo's brands. You will bring deep expertise in retail seasonal cycles, shopper marketing, local foot traffic drivers, and QSR promotional strategies directly to the Sales team, author tailored, audience-first proposals and advertiser narratives.

You will bridge sales teams, publishing properties, commerce data, and consumer insights to show how Yahoo's scale and media solutions