Retail/QSR Strategy Lead — AI-Driven Proposals

Yahoo Holdings Inc.; Champaign (IL); Hybrid; USD 123,000 - 256,000; Full time

Benefits offered by this job

Healthcare

401(k) plan

Education stipends

Backup childcare

Job summary

Yahoo Holdings Inc. is seeking a Vertical Strategist (Retail/QSR) for Yahoo Ads. You will develop category-specific advertising solutions and author tailored proposals for Sales teams, leveraging retail cycles and location data to drive foot traffic and online conversions.

You'll partner with Sales, creative studios, and yield teams to package solutions, aligning on strategy and using AI tools to accelerate RFP tasks and generate insights for compelling client pitches.

Qualifications

• 5-7 years in digital media, advertising strategy with Retail/E‑Commerce/QSR verticals
• Deep understanding of retail advertising and omnichannel strategies
• Hands-on experience with generative AI to automate workflows and support RFP tasks
• Strong data literacy using shopper insights and location data
• Excellent written and verbal communication with ability to present complex information
• Collaborative, client-focused, and able to work under tight deadlines

Responsibilities

• Lead RFP responses with tailored advertising solutions
• Build audience-led narratives using Yahoo data
• Craft clear copy highlighting retail media and QSR benefits
• Collaborate with Sales and cross-functional partners to plan outreach
• Package solutions with mockups and data for campaigns
• Coordinate with editorial and events to turn shopping moments into opportunities
• Manage timelines across multiple RFPs

Skills

Digital media strategy experience

Retail/E-commerce/QSR knowledge

Generative AI workflow tools

Data literacy and analytics

Communication and presentation

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business

Tools

Sales CRM (Salesforce)

AI tools for analytics

Job description

Yahoo Holdings Inc. is seeking a Vertical Strategist (Retail/QSR) for Yahoo Ads. You will develop category-specific advertising solutions and author tailored proposals for Sales teams, leveraging retail cycles and location data to drive foot traffic and online conversions.

You'll partner with Sales, creative studios, and yield teams to package solutions, aligning on strategy and using AI tools to accelerate RFP tasks and generate insights for compelling client pitches.