Retail/QSR Advertising Strategist — RFP Proposals

Yahoo; United States; Hybrid; USD 123,000 - 256,000; Full time

Benefits offered by this job

Flexible hybrid work options

Job summary

Yahoo Ads seeks a Vertical Strategist (Retail/QSR) to craft category-targeted advertising solutions, bringing retail seasonal insights, shopper marketing, and local foot traffic strategies to the Sales team.

You will author tailored proposals, coordinate with data, editorial, and product teams, and leverage AI tools to accelerate RFP responses while maintaining clear, advertiser-friendly messaging.

Qualifications

• 5–7 years in digital media, advertising strategy, or agency planning with Retail, E‑Commerce, or QSR verticals.

Responsibilities

• Proposal strategy and narrative development.
• Lead RFP responses with tailored omnichannel retail and QSR options.
• Build audience-led narratives using Yahoo's data insights.
• Craft clear, persuasive copy highlighting Yahoo's benefits.
• Collaborate with sales and cross-functional teams to plan strategic outreach.
• Align on strategy during client kickoff calls and ensure consistency across properties.
• Package solutions with mockups and data packages to demonstrate value.

Skills

Digital media

Advertising strategy

Agency planning

Data literacy

Written communication

Client collaboration

Job description

Yahoo Ads seeks a Vertical Strategist (Retail/QSR) to craft category-targeted advertising solutions, bringing retail seasonal insights, shopper marketing, and local foot traffic strategies to the Sales team.

You will author tailored proposals, coordinate with data, editorial, and product teams, and leverage AI tools to accelerate RFP responses while maintaining clear, advertiser-friendly messaging.