Hybrid Retail & QSR Strategy Architect

Yahoo Holdings Inc.; Reston (VA); Hybrid; USD 123,000 - 256,000; Full time

Benefits offered by this job

Healthcare

401k

Education stipends

Job summary

Yahoo Holdings Inc. is seeking a Vertical Strategist (Retail/QSR) for Yahoo Ads to develop category-specific advertising solutions across our brands.

You will bring expertise in retail seasonal cycles, shopper marketing, local foot traffic drivers, and QSR promo strategies to the Sales team, crafting tailored audience-first proposals and advertiser narratives. The role blends creative storytelling with data-driven retail and QSR strategy, requiring a vocal leader, analytical thinker, and

Qualifications

• 5–7 years in digital media, advertising strategy or agency planning with Retail/E‑commerce/QSR focus.
• Strong understanding of retail advertising, shopper marketing networks and omnichannel strategies.
• Experience using generative AI to automate workflows, brainstorm pitches and extract insights.
• Excellent written and verbal communication with ability to present data-backed recommendations.

Responsibilities

• Lead RFP responses and tailor advertising solutions for Retail and QSR accounts.
• Develop audience-led narratives leveraging Yahoo's data, AI tools, and scale.
• Collaborate with Sales, creative studios and product to package solutions.
• Balance storytelling with data and guide on AI-assisted pitch workflows.

Skills

Digital media

Advertising strategy

Agency planning

Generative AI tools

Data literacy

Presentation skills

Tools

AI tools

Job description

Yahoo Holdings Inc. is seeking a Vertical Strategist (Retail/QSR) for Yahoo Ads to develop category-specific advertising solutions across our brands.

You will bring expertise in retail seasonal cycles, shopper marketing, local foot traffic drivers, and QSR promo strategies to the Sales team, crafting tailored audience-first proposals and advertiser narratives. The role blends creative storytelling with data-driven retail and QSR strategy, requiring a vocal leader, analytical thinker, and