Retail & QSR Growth Strategist — Omnichannel Ads

Yahoo Holdings Inc.; Richardson (TX); Hybrid; USD 123,000 - 256,000; Full time

Job summary

Yahoo Holdings Inc. is seeking a Vertical Strategist for Retail/QSR to craft category-specific advertising solutions across Yahoo's iconic brands. You will merge retail expertise with data-driven storytelling, leading RFP responses and audience-focused narratives for Retail and QSR clients.

You'll partner with Sales and cross-functional teams to translate insights into compelling proposals, leveraging AI-assisted workflows to speed up pitch development while maintaining high-quality deliverables.

Qualifications

• 5-7 years in digital media, advertising strategy, or agency planning with Retail/E‑Commerce/QSR focus.
• Deep understanding of retail advertising, shopper marketing networks, and location-based targeting.
• Hands-on experience with generative AI to automate workflows and extract insights.
• Strong data literacy to build data-backed strategic recommendations.
• Excellent written and verbal communication; ability to present complex info clearly.
• Collaborative, client-focused approach with tight deadline discipline.

Responsibilities

• Lead RFP responses and tailor omnichannel retail and promo options into clear solutions.
• Build audience-led narratives leveraging Yahoo's scale, search data, and commerce insights.
• Craft persuasive copy highlighting Yahoo's retail media and QSR benefits.
• Collaborate with sales, editorial, product, and yield teams to package solutions.
• Strategize with AI tools to brainstorm pitches and validate recommendations.
• Balance storytelling with data to justify Yahoo's solutions in marketing materials.
• Manage multiple fast-paced RFP timelines with internal tracking tools.

Skills

RFP leadership

Audience narratives

AI-assisted workflows

Data-driven strategy

Retail/QSR expertise

Cross-functional collaboration

Tools

AI tools

Job description

Yahoo Holdings Inc. is seeking a Vertical Strategist for Retail/QSR to craft category-specific advertising solutions across Yahoo's iconic brands. You will merge retail expertise with data-driven storytelling, leading RFP responses and audience-focused narratives for Retail and QSR clients.

You'll partner with Sales and cross-functional teams to translate insights into compelling proposals, leveraging AI-assisted workflows to speed up pitch development while maintaining high-quality deliverables.