Retail/QSR Ads Strategy Leader: AI-Powered Proposals

Yahoo Holdings Inc.; Nashville (TN); Hybrid; USD 123,000 - 256,000; Full time

Benefits offered by this job

Flexible hybrid work options

Job summary

Yahoo Holdings Inc. is seeking a Vertical Strategist (Retail/QSR) to craft category-focused advertising solutions across Yahoo Ads brands, leveraging retail cycles, shopper marketing, and local foot traffic insights to support the Sales team.

You will author tailored, audience-first pitches, bridge sales, publishing, and data insights, and translate commerce data into compelling advertiser narratives that drive foot traffic, online conversions, and sales.

Qualifications

• 5-7 years in digital media, advertising strategy, or agency planning with specific experience in Retail, E-Commerce, or QSR verticals.
• Deep understanding of retail advertising, shopper marketing networks, location-based QSR targeting, and omnichannel digital strategies.
• Hands‑on experience or comfort utilizing generative AI tools to automate workflows, accelerate RFP tasks, brainstorm pitch strategies, and extract data insights.
• Strong data literacy with the ability to use shopper insights, location/foot‑traffic data, and search intent to build clear, data‑backed strategic recommendations.
• Excellent written and verbal communication skills, with experience organizing complex information into clean presentation decks.
• A collaborative, client-focused approach with the ability to work effectively under tight deadlines and adapt to changing workflows.

Responsibilities

• Lead RFP Responses: Create tailored responses to retail and QSR RFPs, simplifying complex omnichannel options into clear solutions.
• Build Audience-Led Narratives: Focus on shopper-driven stories using Yahoo scale and data insights.
• Craft Clear Copy: Write persuasive materials highlighting Yahoo's retail media benefits.
• Strategize & Brainstorm: Collaborate with cross-functional partners using AI tools to validate recommendations.

Skills

Digital media

Advertising strategy

Agency planning

Retail advertising

Shopper marketing

Cross-functional collaboration

Tools

Generative AI tools

Job description

Yahoo Holdings Inc. is seeking a Vertical Strategist (Retail/QSR) to craft category-focused advertising solutions across Yahoo Ads brands, leveraging retail cycles, shopper marketing, and local foot traffic insights to support the Sales team.

You will author tailored, audience-first pitches, bridge sales, publishing, and data insights, and translate commerce data into compelling advertiser narratives that drive foot traffic, online conversions, and sales.