Retail Media & Performance Marketing Lead

3M; Maplewood (MN); On-site; USD 222,000 - 271,000; Full time

Job summary

3M is seeking a Performance Marketing & Retail Lead to drive retail media investments and capabilities across the Consumer Business Group. You will partner with Marketing, Sales, Finance, Insights, and agencies to optimize investment decisions and deliver measurable growth.

Located on-site at the 3M Center in Maplewood, MN, you will build dashboards, measurement approaches, and training programs to elevate analytics. A Bachelor’s degree and 10+ years of experience required.

Qualifications

• Bachelor's degree or higher completed and verified prior to start.
• 10+ years in performance media, digital marketing, eCommerce or related roles.

Responsibilities

• Lead retail media value roadmap and identify growth opportunities.
• Partner with Marketing, Sales, Finance, Insights and agencies to optimize investments.
• Establish governance, standards, and accountability for retail media.
• Build dashboards, measurement tools and analytics capabilities.
• Develop capability-building through training and coaching.

Skills

Retail media

Paid search

Paid social

Programmatic advertising

Onsite/offsite media activation

Investment optimization

Cross-functional collaboration

Analytics & measurement

Education

Bachelor's degree or higher

Master's degree in Marketing / Analytics / MBA

Tools

Amazon Ads

Walmart Connect

Roundel

Orange Apron Media

Job description

3M is seeking a Performance Marketing & Retail Lead to drive retail media investments and capabilities across the Consumer Business Group. You will partner with Marketing, Sales, Finance, Insights, and agencies to optimize investment decisions and deliver measurable growth.

Located on-site at the 3M Center in Maplewood, MN, you will build dashboards, measurement approaches, and training programs to elevate analytics. A Bachelor’s degree and 10+ years of experience required.