Global Integrated Marketing Lead

3M; Maplewood (MN); On-site; USD 146,000 - 178,000; Full time

Job summary

3M Center Maplewood, MN is seeking a Global Integrated Marketing Specialist to translate growth strategies into integrated marketing plans and activate campaigns across brands, media, shopper marketing, eCommerce, content, and sales enablement channels.

You will lead day-to-day execution, analyze performance data, coordinate cross-functional teams and agencies, ensuring consumer-centric, brand-compliant activities while driving optimization and learning across markets.

Qualifications

• Bachelor’s degree or higher (completed and verified prior to start).
• Five (5) years of experience in integrated marketing, brand marketing, eCommerce, customer marketing, or related commercial roles.
• Three (3) years of project management experience leading multiple projects and influencing cross-functional teams without direct authority.

Responsibilities

• Translating approved growth strategies into integrated marketing plans, activation requirements, timelines, and measurement plans.
• Leading day-to-day execution of assigned marketing programs and campaigns across brands, media, shopper marketing, eCommerce, content, and sales enablement channels.
• Analyzing consumer, customer, channel, and performance data to identify opportunities and drive optimization recommendations.
• Coordinating cross-functional teams, agencies, and market partners to deliver high-quality marketing activation and execution.
• Ensuring marketing activities are consumer-centered, commercially grounded, and compliant with brand, legal, privacy, and corporate requirements.
• Capture learning, identify repeatable practices and recommend what should be optimized, repeated, adapted or discontinued.

Skills

Integrated marketing experience

Project management

Cross-functional collaboration

Education

Bachelor’s degree or higher

Job description

3M Center Maplewood, MN is seeking a Global Integrated Marketing Specialist to translate growth strategies into integrated marketing plans and activate campaigns across brands, media, shopper marketing, eCommerce, content, and sales enablement channels.

You will lead day-to-day execution, analyze performance data, coordinate cross-functional teams and agencies, ensuring consumer-centric, brand-compliant activities while driving optimization and learning across markets.