Senior Marketing Analytics Lead

3M; Minnesota; On-site; USD 124,000 - 152,000; Full time

Job summary

3M is seeking a Marketing Performance Analytics Sr Specialist to translate complex marketing data into actionable insights across global teams. You will deliver campaign performance analytics, support monthly reviews, and partner with IT and cross-functional analytics to define KPIs and surface opportunities.

Responsibilities include building dashboards in Power BI, applying modeling techniques, and ensuring reporting consistency while advancing automated insights.

Qualifications

• Bachelor’s degree or higher completed and verified prior to start.
• Five (5) years of experience in marketing analytics, business analytics, business intelligence, data analysis or performance reporting.
• Five (5) years of experience working with data to generate insights, dashboards and business performance reporting.
• Five (5) years of experience with Power BI.

Responsibilities

• Delivering campaign performance analytics, identifying trends, and providing actionable recommendations to improve marketing effectiveness across assigned teams.
• Providing performance input for monthly business reviews, scorecards, KPI tracking, and other reporting needs to improve visibility and decision-making.
• Work through complex datasets, business rules, and system structures, partnering closely with IT and business stakeholders.
• Partnering with Global Integrated Marketing, and cross-functional analytics teams to define KPIs, assess performance, and surface insights, challenges, and opportunities.
• Translating business questions and complex marketing data into clear, concise insights and deliverables that support timely, data-informed decisions.
• Supporting reporting consistency, process efficiency, and adoption of automated reporting and insight tools while aligning with global performance standards and frameworks.

Skills

Power BI

Data analysis

Stakeholder engagement

Project management

Advanced English

Education

Bachelor’s degree or higher

Tools

DAX

SQL

Python

Adobe Analytics

Snowflake/Azure/AWS

Job description

3M is seeking a Marketing Performance Analytics Sr Specialist to translate complex marketing data into actionable insights across global teams. You will deliver campaign performance analytics, support monthly reviews, and partner with IT and cross-functional analytics to define KPIs and surface opportunities.

Responsibilities include building dashboards in Power BI, applying modeling techniques, and ensuring reporting consistency while advancing automated insights.