Performance Marketing & Retail Media Lead Consumer Business Group

USA 3M Company; Maplewood (MN); On-site; USD 222,000 - 271,000; Full time

Job summary

3M is seeking a Performance Marketing & Retail Lead to drive retail media investments and capabilities across the Consumer Business Group. You will partner with Marketing, Sales, Finance, Insights, and agencies to optimize investment decisions and deliver measurable growth.

Located on-site at the 3M Center in Maplewood, MN, you will build dashboards, measurement approaches, and training programs to elevate analytics. A Bachelor’s degree and 10+ years of experience required.

Qualifications

• Bachelor's degree or higher completed and verified prior to start.
• 10+ years in performance media, digital marketing, eCommerce or related roles.

Responsibilities

• Lead retail media value roadmap and identify growth opportunities.
• Partner with Marketing, Sales, Finance, Insights and agencies to optimize investments.
• Establish governance, standards, and accountability for retail media.
• Build dashboards, measurement tools and analytics capabilities.
• Develop capability-building through training and coaching.

Skills

Retail media

Paid search

Paid social

Programmatic advertising

Onsite/offsite media activation

Investment optimization

Cross-functional collaboration

Analytics & measurement

Education

Bachelor's degree or higher

Master's degree in Marketing / Analytics / MBA

Tools

Amazon Ads

Walmart Connect

Roundel

Orange Apron Media

Job description

Job Description: Job Title Performance Marketing & Retail Lead

Collaborate with Innovative 3Mers Around the World Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers. This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.

The Impact You’ll Make in this Role

As a Performance Marketing & Retail Lead, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by:

• Leading 3M Consumer Business Group’s retail media value roadmap and identifying opportunities to drive profitable growth through improved retail media investments and capabilities.
• Partnering with Marketing, Sales, Finance, Insights, and agency teams to improve investment decisions, optimize media performance, and deliver measurable business outcomes.
• Establishing retail media standards, governance, and agency accountability frameworks that improve execution quality and investment effectiveness.
• Building measurement approaches, dashboards, decision tools, and advanced analytics capabilities to support data-driven media and commercial decisions.
• Developing organizational capability through training, coaching, and adoption of retail media best practices across brands, accounts, and markets.

Your Skills and Expertise

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• Bachelor's degree or higher (completed and verified prior to start).
• Ten (10) years of experience in performance media, digital marketing, eCommerce, retail media, or related commercial marketing disciplines in a private, public, government, or military environment.

Additional qualifications that could help you succeed even further in this role include:

• Demonstrated expertise across retail media, paid search, paid social, programmatic advertising, and onsite/offsite media activation.
• Experience improving business performance through media optimization, investment reallocation, and measurement-based decision making.
• Proven ability to influence cross-functional teams and senior stakeholders without direct authority.
• Master's degree in marketing, Business Administration, Analytics, Economics, or a related discipline from an accredited institution.
• Experience within consumer-packaged goods (CPG) or another multi-brand consumer business with significant retailer partnerships.
• Experience with platforms such as Amazon Ads, Walmart Connect, Roundel, Orange Apron Media, and other major retail media networks.
• Experience applying incrementality testing, marketing mix modeling, advanced analytics, automation, or AI to marketing decisions.
• Strong analytical, financial, communication, and capability-building skills.

Work location: On-Site: This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN. Travel: May include up to 10% Relocation: May be authorized Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Supporting Your Well-being

3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.

Applicable to US Applicants Only: The expected compensation range for this position is $221,591 - $270,834, which includes base pay plus variable incentive pay, if eligible. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate’s relevant knowledge, training, skills, work location, and/or experience. Additional information is available at: https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/

All US-based 3M full time employees will need to sign an employee agreement as a condition of employment with 3M. This agreement lays out key terms on using 3M Confidential Information and Trade Secrets. It also has provisions discussing conflicts of interest and how inventions are assigned.

Employees that are Job Grade 7 or equivalent and above may also have obligations to not compete against 3M or solicit its employees or customers, both during their employment, and for a period after they leave 3M.

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M or @3MNews.

Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties. Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law.