Retail Growth Strategist for CPG Brands

CROSSMARK; Johnson City (TN); On-site; USD 80,000 - 92,000; Full time

Job summary

Crossmark Inc. is seeking a Customer Business Manager II to serve as the retailer expert for Food City in Johnson City, TN. The role focuses on growing the client’s business faster than category and retailer averages, by developing and executing business plans.

You will build relationships with clients, present strategic plans, and drive growth across brands through strong insights, selling, and flawless execution. Expect travel within the U.S. and cross-team collaboration.

Qualifications

• Bachelor’s degree preferred or 3+ years in CPG industry.
• 5+ years of sales experience.
• Proficiency with Microsoft Office, including Excel PivotTables.
• Strong communication and presentation skills.
• Insights-based, consultative selling and negotiation skills.

Responsibilities

• Develop and maintain relationships with clients and customers within an assigned geographic region.
• Present targeted, strategic client plans that build effective brand promotion strategies and strengthen brand activation based on customer and retailer insights.
• Execute strategic plans for all client brands with retailers in the defined geography, including sales, share, distribution, promotion, pricing, merchandising, and financial management.
• Maintain proactive, ongoing communication with the Client Team to provide status updates, identify opportunities, manage expectations, and address needs tied to the client’s business plan.
• Communicate customer changes and insights broadly across relevant CROSSMARK roles, reinforcing the importance of being the "customer expert".
• Consistently use CROSSVIEW as the business planning, communication, and execution framework to drive internal consistency and efficiency, while increasing visibility and actionable intelligence for clients and internal stakeholders.
• Support Business Account Manager(s) and other stakeholders in developing targeted, strategic client plans that build effective brand promotion strategies and strengthen brand activation based on customer knowledge.
• Identify and sell additional client services by analyzing the client’s strategy and performance insights, along with customer performance by brand and/or category.
• Provide input and support preparation for CROSSVIEW Business Reviews and, when appropriate, participate in delivering presentations.

Skills

Relationship building

Negotiation skills

Communication skills

Insights-based selling

Category management knowledge

Business acumen

Time management

Customer service mindset

Education

Bachelor’s degree preferred

CPG industry experience 3+ years

Tools

Microsoft Office

Job description

Crossmark Inc. is seeking a Customer Business Manager II to serve as the retailer expert for Food City in Johnson City, TN. The role focuses on growing the client’s business faster than category and retailer averages, by developing and executing business plans.

You will build relationships with clients, present strategic plans, and drive growth across brands through strong insights, selling, and flawless execution. Expect travel within the U.S. and cross-team collaboration.