Retail Growth & Brand Strategy Manager

CROSSMARK; Wytheville (VA); Vor Ort; USD 80.000 - 92.000; Vollzeit

Zusammenfassung

CROSSMARK in Wytheville, VA seeks a Customer Business Manager II to drive retailer plans and grow brand performance. You will build strong relationships with clients and execute strategies across multiple brands, channels, and geographies, ensuring flawless execution at store level.

You will leverage insights, negotiate effectively, and use CROSSVIEW to maintain consistency while expanding client services within a field-focused role that combines office work and travel across the U.S.

Qualifikationen

• Bachelor’s degree preferred or 3+ years of CPG sales experience.
• 5+ years of sales experience.
• Proficiency with Microsoft Office and intermediate Excel.
• Strong communication and negotiation skills.

Aufgaben

• Develop and maintain relationships with clients and customers within an assigned geographic region.
• Present targeted, strategic client plans that build effective brand promotion strategies and strengthen brand activation based on customer and retailer insights.
• Execute strategic plans for all client brands with retailers in the defined geography, including sales, share, distribution, promotion, pricing, merchandising, and financial management.
• Maintain proactive, ongoing communication with the Client Team to provide status updates, identify opportunities, manage expectations, and address needs tied to the client’s business plan.
• Communicate customer changes and insights broadly across relevant CROSSMARK roles, reinforcing the importance of being the "customer expert".
• Consistently use CROSSVIEW as the business planning, communication, and execution framework to drive internal consistency and efficiency, while increasing visibility and actionable intelligence for clients and internal stakeholders.
• Support Business Account Manager(s) and other stakeholders in developing targeted, strategic client plans that build effective brand promotion strategies and strengthen brand activation based on customer knowledge.
• Identify and sell additional client services by analyzing the client’s strategy and performance insights, along with customer performance by brand and/or category.
• Provide input and support preparation for CROSSVIEW Business Reviews and, when appropriate, participate in delivering presentations.

Kenntnisse

Sales experience

Microsoft Office

Communication skills

Retail/CPG knowledge

Negotiation skills

Relationship building

Ausbildung

Bachelor’s degree

Tools

Microsoft Office Suite

Jobbeschreibung

CROSSMARK in Wytheville, VA seeks a Customer Business Manager II to drive retailer plans and grow brand performance. You will build strong relationships with clients and execute strategies across multiple brands, channels, and geographies, ensuring flawless execution at store level.

You will leverage insights, negotiate effectively, and use CROSSVIEW to maintain consistency while expanding client services within a field-focused role that combines office work and travel across the U.S.