Retail Growth & Brand Strategy Manager

Acosta, Inc.; Bristol (VA); On-site; USD 80,000 - 92,000; Full time

Job summary

CROSSMARK, part of Acosta Group, is seeking a Customer Business Manager II to serve as the retailer expert and execute client plans with Food City. Grow the client's business across assigned retailers through deep retail knowledge, insightful selling, and flawless execution.

You will develop plans, manage execution strategies, and collaborate across teams to drive category growth and client satisfaction while traveling within the U.S.

Qualifications

• Bachelor’s degree preferred, or minimum of 3+ years of experience in the CPG industry.
• 5+ years of sales experience.
• Proficiency with Microsoft Office (Word, Excel, Outlook, PowerPoint), including intermediate Excel skills (PivotTables).
• Strong communication skills (listening, presentation, written, and verbal).
• Insights-based, consultative selling and negotiation skills.

Responsibilities

• Develop and maintain strong relationships with both clients and customers within an assigned geographic region, demonstrating a clear understanding of their goals and objectives.
• Present targeted, strategic client plans that build effective brand promotion strategies and strengthen brand activation based on customer and retailer insights.
• Execute strategic plans for all client brands with retailers in the defined geography, including sales, share, distribution, promotion, pricing, merchandising, and financial management.
• Maintain proactive, ongoing communication with the Client Team to provide status updates, identify opportunities, manage expectations, and address needs tied to the client’s business plan.
• Communicate customer changes and insights broadly across relevant CROSSMARK roles, reinforcing the importance of being the "customer expert".
• Consistently use CROSSVIEW as the business planning, communication, and execution framework to drive internal consistency and efficiency, while increasing visibility and actionable intelligence for clients and internal stakeholders.
• Support Business Account Manager(s) and other stakeholders in developing targeted, strategic client plans that build effective brand promotion strategies and strengthen brand activation based on customer knowledge.
• Identify and sell additional client services by analyzing the client’s strategy and performance insights, along with customer performance by brand and/or category.
• Provide input and support preparation for CROSSVIEW Business Reviews and, when appropriate, participate in delivering presentations.

Skills

Sales experience

Strong communication

Microsoft Office

PivotTables

Education

Bachelor’s degree

Tools

Microsoft Office

PivotTables

Job description

CROSSMARK, part of Acosta Group, is seeking a Customer Business Manager II to serve as the retailer expert and execute client plans with Food City. Grow the client's business across assigned retailers through deep retail knowledge, insightful selling, and flawless execution.

You will develop plans, manage execution strategies, and collaborate across teams to drive category growth and client satisfaction while traveling within the U.S.