Retail Growth and Brand Activation Manager

CROSSMARK; Hickory (NC); Hybrid; USD 80,000 - 92,000; Full time

Job summary

The CROSSMARK Customer Business Manager II role focuses on acting as the retailer expert for Food City, executing client plans, and growing the retailer’s business faster than the market. You will own execution strategies, build strong client relationships, and deliver insights that drive brand performance.

In this role you will develop strategic plans, coordinate with the Client Team, use CROSSVIEW to ensure consistency, and identify opportunities to expand services while maintaining high

Qualifications

• Bachelor’s degree preferred, or a minimum of 3+ years of experience in the CPG industry.
• 5+ years of sales experience.
• Proficiency with Microsoft Office (Word, Excel, Outlook, PowerPoint), including intermediate Excel skills (PivotTables).
• Strong communication skills (listening, presentation, written, and verbal).
• Insights-based, consultative selling and negotiation skills.

Responsibilities

• Develop and maintain strong relationships with clients and customers within an assigned geographic region, demonstrating a clear understanding of their goals and objectives.
• Present targeted, strategic client plans that build effective brand promotion strategies and strengthen brand activation based on customer and retailer insights.
• Execute strategic plans for all client brands with retailers in the defined geography, including sales, share, distribution, promotion, pricing, merchandising, and financial management.
• Maintain proactive, ongoing communication with the Client Team to provide status updates, identify opportunities, manage expectations, and address needs tied to the client’s business plan.
• Communicate customer changes and insights broadly across relevant CROSSMARK roles, reinforcing the importance of being the “customer expert.”
• Consistently use CROSSVIEW as the business planning, communication, and execution framework to drive internal consistency and efficiency, while increasing visibility and actionable intelligence for clients and internal stakeholders.
• Support Business Account Manager(s) and other stakeholders in developing targeted, strategic client plans that build effective brand promotion strategies and strengthen brand activation based on customer knowledge.
• Identify and sell additional client services by analyzing the client’s strategy and performance insights, along with customer performance by brand and/or category.
• Provide input and support preparation for CROSSVIEW Business Reviews and, when appropriate, participate in delivering presentations.

Skills

Strong communication skills

5+ years of sales experience

Proficiency with Microsoft Office

Education

Bachelor’s degree preferred or 3+ years in CPG experience

Tools

PivotTables

Job description

The CROSSMARK Customer Business Manager II role focuses on acting as the retailer expert for Food City, executing client plans, and growing the retailer’s business faster than the market. You will own execution strategies, build strong client relationships, and deliver insights that drive brand performance.

In this role you will develop strategic plans, coordinate with the Client Team, use CROSSVIEW to ensure consistency, and identify opportunities to expand services while maintaining high