Retail Growth Lead: Client Plans & Brand Activation

CROSSMARK; Bristol (VA); On-site; USD 80,000 - 92,000; Full time

Job summary

CROSSMARK is seeking a Customer Business Manager II to act as the retailer expert for Food City and drive growth across brands. This role builds client plans, executes strategies, and maintains strong retailer relationships with a focus on flawless execution.

Ideal candidates will have 5+ years in sales, a preferred Bachelor’s degree or equivalent CPG experience, and advanced MS Office skills. Travel within the U.S. is required.

Qualifications

• Bachelor’s degree preferred, or 3+ years in the CPG industry.
• 5+ years of sales experience.
• Proficient with Word, Excel, Outlook, PowerPoint; strong Excel with PivotTables.
• Strong communication and negotiation skills.
• Insights-based, consultative selling approach.

Responsibilities

• Develop and maintain relationships with clients and customers in the assigned region.
• Present strategic client plans to build effective brand promotion strategies.
• Execute plans for client brands including sales, share, distribution, promotion, pricing, merchandising, and financials.
• Maintain proactive communication with the Client Team for updates and needs.
• Communicate customer changes and insights across CROSSMARK roles.
• Use CROSSVIEW to drive internal consistency and efficiency.
• Support BAMs and stakeholders in developing targeted client plans.
• Identify and sell additional client services based on strategy and performance insights.
• Contribute to CROSSVIEW Business Reviews and presentations when appropriate.

Skills

Communication skills

Consultative selling

Negotiation skills

Insights-based selling

Relationship management

Education

Bachelor’s degree or 3+ years in CPG

Tools

Microsoft Office

Job description

CROSSMARK is seeking a Customer Business Manager II to act as the retailer expert for Food City and drive growth across brands. This role builds client plans, executes strategies, and maintains strong retailer relationships with a focus on flawless execution.

Ideal candidates will have 5+ years in sales, a preferred Bachelor’s degree or equivalent CPG experience, and advanced MS Office skills. Travel within the U.S. is required.