Retail Growth & Client Strategy Manager

Acosta Group; Wytheville (VA); On-site; USD 80,000 - 92,000; Full time

Job summary

CROSSMARK is seeking a Customer Business Manager II to act as the retailer expert for Food City, driving growth across brands by leveraging retailer knowledge, insights, and execution excellence.

You will build strategic client plans, manage relationships, and deliver flawless execution in a fast-paced environment, traveling within the U.S. as needed. Minimum 5 years sales experience in CPG preferred; strong Excel and communication skills are required.

Qualifications

• Bachelor’s degree preferred, or a minimum of 3+ years of experience in the CPG industry (preferred).
• 5+ years of sales experience.
• Proficiency with Microsoft Office (Word, Excel, Outlook, PowerPoint), including intermediate Excel skills (e.g., PivotTables).
• Strong communication skills (listening, presentation, written, and verbal).
• Insights-based, consultative selling and negotiation skills.

Responsibilities

• Develop and maintain strong relationships with clients and customers within an assigned geographic region, understanding goals and objectives.
• Present targeted, strategic client plans that build effective brand promotion strategies and strengthen activation based on insights.
• Execute strategic plans for all client brands with retailers in the defined geography, including sales, share, distribution, promotion, pricing, merchandising, and financial management.
• Maintain proactive communication with the Client Team to provide status updates, identify opportunities, manage expectations, and address needs tied to the client’s business plan.
• Communicate customer changes and insights across CROSSMARK roles, reinforcing the 'customer expert' mindset.
• Use CROSSVIEW as the framework to drive internal consistency and efficiency, increasing visibility and actionable intelligence.
• Support Business Account Manager(s) and others in developing strategic client plans.
• Identify and sell additional client services by analyzing client strategy and performance insights.
• Provide input for CROSSVIEW Business Reviews and participate in delivering presentations.

Skills

Strong communication

Insights-based selling

Category management

Business acumen

Time management

Professionalism under pressure

Education

Bachelor’s degree preferred

3+ years in CPG industry

Tools

Microsoft Office

PivotTables

Job description

CROSSMARK is seeking a Customer Business Manager II to act as the retailer expert for Food City, driving growth across brands by leveraging retailer knowledge, insights, and execution excellence.

You will build strategic client plans, manage relationships, and deliver flawless execution in a fast-paced environment, traveling within the U.S. as needed. Minimum 5 years sales experience in CPG preferred; strong Excel and communication skills are required.