Retail Growth & Brand Activation Manager

Acosta Group; Knoxville (TN); On-site; USD 80,000 - 92,000; Full time

Job summary

CROSSMARK, part of the Acosta Group, is seeking a Customer Business Manager II to drive growth within Food City by building strong retailer relationships, executing client plans, and delivering insights that maximize brand activation. You will lead strategic plans, manage sales activities, and collaborate with cross-functional teams to ensure flawless execution.

The role emphasizes category management knowledge, target attainment, and professional communication across teams, with travel within

Qualifications

• Bachelor’s degree preferred or a minimum of 3+ years of experience in the CPG industry.
• 5+ years of sales experience.
• Proficiency with Microsoft Office (Word, Excel, Outlook, PowerPoint), including intermediate Excel skills (e.g., PivotTables).
• Strong communication skills (listening, presentation, written, and verbal).
• Insights-based, consultative selling and negotiation skills.

Responsibilities

• Develop and maintain strong relationships with clients and customers within an assigned geographic region, demonstrating understanding of goals and objectives.
• Present targeted, strategic client plans that build effective brand promotion strategies and strengthen brand activation based on customer and retailer insights.
• Execute strategic plans for all client brands with retailers in the defined geography, including sales, share, distribution, promotion, pricing, merchandising, and financial management.
• Maintain proactive, ongoing communication with the Client Team to provide status updates, identify opportunities, manage expectations, and address needs tied to the client’s business plan.
• Communicate customer changes and insights across CROSSMARK roles, reinforcing the customer expert mindset.

Skills

Communication skills

Sales experience

Negotiation skills

Category management knowledge

Education

Bachelor’s degree preferred

Tools

Microsoft Office (Word, Excel, Outlook, PowerPoint)

Job description

CROSSMARK, part of the Acosta Group, is seeking a Customer Business Manager II to drive growth within Food City by building strong retailer relationships, executing client plans, and delivering insights that maximize brand activation. You will lead strategic plans, manage sales activities, and collaborate with cross-functional teams to ensure flawless execution.

The role emphasizes category management knowledge, target attainment, and professional communication across teams, with travel within