Resident Communications & Engagement Lead

FirstService Residential; Naples (FL); On-site; USD 94,558,000 - 108,886,000; Full time

Benefits offered by this job

Comprehensive benefits

401k with company match

Occasional travel

Job summary

FirstService Residential is seeking a Communications Coordinator to plan, implement, and manage resident communications across newsletters, announcements, notices, surveys and email campaigns. You will maintain websites and digital platforms, support events, and collaborate with departments to promote consistent, branded messaging.

You will develop templates, edit materials, and monitor analytics to improve engagement, always aligning with client expectations and standards.

Qualifications

• Associate degree required; Bachelor's preferred.
• 1–3 years of experience in communications, marketing, PR, community engagement, or related field.
• Experience within property management, hospitality, or customer service preferred.
• Experience managing websites, social media, email marketing systems, and digital tools preferred.
• Social Media: Facebook administration, content creation, scheduling tools.
• Marketing: Mailchimp, Canva, basic photography/videography, and digital image editing software (Photoshop CS/Elements).
• Website Management: Content updates and strategy alignment.
• Office Tools: Microsoft Office Suite, Google Workspace, Adobe Acrobat.
• Must possess a valid Florida driver license.

Responsibilities

• Coordinate, develop, and distribute resident communications including newsletters, announcements, notices, surveys, email campaigns, and special communications.
• Ensure communication content is accurate, professional, timely, and consistent with approved branding and communication standards.
• Partner with community leadership and departments to support communication initiatives and organizational objectives.
• Assist with developing communication plans for major projects, events, operational updates, and emergency notifications.
• Create written, visual, and digital content for newsletters, websites, presentations, social media platforms, and resident communications.
• Edit and proofread communication materials for clarity, accuracy, grammar, and consistency.
• Develop communication templates and standardized messaging to improve efficiency and consistency.
• Maintain and update community websites, communication portals, and digital communication tools.
• Monitor online content remains current, accurate, and relevant.
• Coordinate updates with vendors, technology partners, and internal stakeholders as needed.
• Monitor digital communication channels and recommend improvements to enhance user experience and engagement.
• Support resident engagement campaigns and promotional activities.
• Develop surveys and feedback opportunities to assess resident satisfaction and communication effectiveness.
• Assist with promoting community programs, events, amenities, and special initiatives.
• Serve as a communication resource to residents by facilitating clear and effective information sharing.
• Support communications related to community events, meetings, educational programs, and resident activities.
• Develop promotional materials and event communications.
• Coordinate photography and content collection during events for future communications and marketing purposes.
• Monitor communication effectiveness through participation metrics, website analytics, survey results, and email engagement statistics.
• Prepare reports and recommendations regarding communication performance and improvement opportunities.
• Maintain communication records and archives as appropriate.
• Maintain communications calendars and publication schedules.
• Coordinate communication requests from various departments and stakeholders.
• Organize and maintain digital assets, photographs, communication templates, and marketing materials.
• Provide administrative support for communication-related projects and initiatives.

Skills

Social media management

Content creation

Editing & proofreading

Digital communications tools

Vendor coordination

Lighting & photography basics

Driver license

Education

Associate degree in Communications/PR/Marketing/Journalism/Business Admin

Bachelor's degree preferred

Tools

Mailchimp

Canva

Photoshop CS/Elements

Microsoft Office

Google Workspace

Adobe Acrobat

Job description

FirstService Residential is seeking a Communications Coordinator to plan, implement, and manage resident communications across newsletters, announcements, notices, surveys and email campaigns. You will maintain websites and digital platforms, support events, and collaborate with departments to promote consistent, branded messaging.

You will develop templates, edit materials, and monitor analytics to improve engagement, always aligning with client expectations and standards.