Remote VP of Performance Marketing (PPC & SEO)

Blacksmith Agency LLC; Boston (MA); Remoto; USD 150.000 - 230.000; Tempo pieno

Descrizione del lavoro

Blacksmith Agency is seeking a VP of Performance Marketing to lead the PPC and SEO function. You will own channel strategy, budget allocation, and department performance, while strategists execute.

This is a management seat reporting to you, with hands-on accountability for client outcomes and reporting integrity. You will hire, define audits and quality standards, and serve as the client-facing owner when accounts underperform.

Competenze

• 7+ years across paid media and SEO.
• Comfortable being the client-facing owner when an account is underperforming.
• Agency experience carrying many accounts at once.
• Depth in Google Ads, GA4, Search Console, Meta and Microsoft Ads.

Mansioni

• Own channel strategy and budget allocation as accounts scale.
• Set quality bar and reviews for PPC and SEO strategists.
• Be the client-facing owner on underperforming accounts.
• Collaborate with strategists to ensure results and accurate reporting.
• Lead hiring plan for the department and conduct first-round interviews.

Conoscenze

Leadership

People management

Strategic thinking

Client-facing

Strumenti

Google Ads

GA4

Search Console

Meta Ads

Microsoft Ads

Descrizione del lavoro

Blacksmith Agency is seeking a VP of Performance Marketing to lead the PPC and SEO function. You will own channel strategy, budget allocation, and department performance, while strategists execute.

This is a management seat reporting to you, with hands-on accountability for client outcomes and reporting integrity. You will hire, define audits and quality standards, and serve as the client-facing owner when accounts underperform.