Remote Head of Performance Marketing (PPC & SEO)

Blacksmith Agency LLC; Pennsylvania; A distancia; USD 150.000 - 230.000; Jornada completa

Descripción de la vacante

Blacksmith Agency LLC is seeking a VP of Performance Marketing to lead the PPC and SEO practice. You will oversee the PPC strategist and the SEO strategist, own channel strategy, and determine budget allocation as client accounts scale. This is a management seat, not an IC role.

You will be the client-facing owner for the department, defining quality standards, audits, and reporting. The team carries execution, while you ensure delivery and performance across the function.

Formación

• 7+ years across paid media and SEO and agency experience with multiple accounts.
• Experience owning client-facing reviews and performance-management decisions.
• Ability to set channel strategy and hold specialists to quality standards.

Responsabilidades

• Own channel strategy and budget allocation as accounts scale.
• Define audit standards and reporting quality for the department.
• Ensure client results and reporting integrity, including attribution and GA4 accuracy.
• Lead escalation when accounts are at risk and guide strategists to a fix.
• Drive hiring plans for the department and conduct first-round interviews within a quarter.

Conocimientos

Account management

Team leadership

Herramientas

Google Ads

GA4

Search Console

Meta Ads

Microsoft Ads

Descripción del empleo

Blacksmith Agency LLC is seeking a VP of Performance Marketing to lead the PPC and SEO practice. You will oversee the PPC strategist and the SEO strategist, own channel strategy, and determine budget allocation as client accounts scale. This is a management seat, not an IC role.

You will be the client-facing owner for the department, defining quality standards, audits, and reporting. The team carries execution, while you ensure delivery and performance across the function.