Head of Performance Marketing (PPC & SEO)

Blacksmith Agency LLC; Miami (FL); Remoto; USD 180.000 - 240.000; Tempo pieno

Descrizione del lavoro

Blacksmith Agency is hiring a Vice President of Performance Marketing to lead the department that runs PPC and SEO for diverse clients. You will oversee the PPC and SEO strategists, setting quality standards, audits, and reporting, while owning channel strategy and budget decisions as accounts scale.

You will be the client-facing owner when accounts underperform, and you will shape the hiring plan for the department, conducting first-round interviews within about a quarter.

Competenze

• 7+ years across paid media and SEO.
• Experience leading strategists or specialists.
• Depth in Google Ads, GA4, Search Console, Meta and Microsoft Ads.

Mansioni

• Own channel strategy and budget allocation as accounts scale.
• Set quality standards and audits for work and reporting.
• Ensure honest reporting and GA4 accuracy.
• Lead hiring plan and interview candidates for the department.
• Be client-facing owner when accounts underperform.

Conoscenze

Leadership

Paid media

SEO

GA4/Analytics

Client relations

Channel strategy

Team management

Strumenti

Google Ads

GA4

Search Console

Meta Ads

Microsoft Advertising

Descrizione del lavoro

Blacksmith Agency is hiring a Vice President of Performance Marketing to lead the department that runs PPC and SEO for diverse clients. You will oversee the PPC and SEO strategists, setting quality standards, audits, and reporting, while owning channel strategy and budget decisions as accounts scale.

You will be the client-facing owner when accounts underperform, and you will shape the hiring plan for the department, conducting first-round interviews within about a quarter.