Remote Head of Performance Marketing (PPC & SEO)

Blacksmith Agency LLC; Nashville (TN); A distancia; USD 150.000 - 210.000; Jornada completa

Descripción de la vacante

Blacksmith Agency is seeking a VP of Performance Marketing to lead the PPC and SEO practice. You will guide the strategists, set quality standards, and own channel strategy as accounts scale, while the specialists execute. You will be client-facing on performance matters and ensure truthful, actionable reporting.

This is a management seat focused on strategy and outcomes, not hands-on campaign execution. Remote scope includes USA/Canada/South Africa.

Formación

• 7+ years across paid media and SEO, owning one channel while coordinating the other.
• Deep hands-on knowledge of Google Ads, GA4, Search Console, Meta and Microsoft Ads.
• Experience leading strategists and owning channel strategy and client outcomes.

Responsabilidades

• Own channel strategy and budget allocation as accounts scale.
• Set quality bar, audits, and reporting standards for the team.
• Own client results and ensure reporting accuracy, including GA4.
• Lead escalation when an account is at risk and guide the strategist fixes.
• Explain to sales what the team can credibly deliver before selling.
• Lead the department hiring plan and conduct first-round interviews.

Conocimientos

Leadership

Paid media

SEO

Google Ads

GA4

Meta Ads

Microsoft Ads

Agency experience

Client facing

Strategic planning

Descripción del empleo

Blacksmith Agency is seeking a VP of Performance Marketing to lead the PPC and SEO practice. You will guide the strategists, set quality standards, and own channel strategy as accounts scale, while the specialists execute. You will be client-facing on performance matters and ensure truthful, actionable reporting.

This is a management seat focused on strategy and outcomes, not hands-on campaign execution. Remote scope includes USA/Canada/South Africa.