Remote Strategic Marketing Lead, Electrification Growth

ABB; Cary (NC); Remote; USD 101,000 - 161,000; Full time

Benefits offered by this job

Health, Life & Disability

401k Savings Plan with Company Contrib

Employee Stock Acquisition Plan (ESAP)

Paid holidays

Job summary

ABB's Electrification Marketing team in the U.S. seeks a Strategic Marketing Specialist to drive market-driven growth across industries. You will translate strategy into go-to-market plans, craft messaging, and lead integrated campaigns with cross-functional partners.

With 5+ years in electrification or related sectors, you will analyze market trends, support thought leadership, and help energize campaigns and trade events while travel up to 20% within the U.S.

Qualifications

• Bachelor's degree in business, marketing, engineering or related field.
• 5+ years of experience in electrification, power, digital infrastructure, or related industries, with experience in marketing, product management, segment leadership, or sales.
• Ability to organize information and communicate clearly with different audiences.
• Ability to travel up to 20% within the U.S.

Responsibilities

• Strategic Marketing & Planning: Analyze customer challenges, buying drivers, and decision-making processes to inform market positioning, value propositions, and messaging.
• Market & Competitive Intelligence: Support market intelligence for specific segments; identify technology trends and customer needs.
• Marketing Activation & Campaign Execution: Plan, develop, and lead execution of integrated marketing campaigns.
• Partner with segment leaders and product teams to identify new business opportunities and support segment-based marketing initiatives.
• Develop compelling messaging frameworks and content requirements that articulate ABB’s value across industry lifecycle.
• Ensure consistent positioning across digital, events, content, and partner channels.
• Industry Engagement & Thought Leadership: Collaborate with segment leaders and participate in industry organizations; pursue speaking engagements, panels, white papers.
• Actively support priority trade events, conferences, and customer forums to strengthen ABB’s market presence.

Skills

Strategic Marketing

Cross-functional Collaboration

Analytical Skills

Communication Skills

Presentation Skills

Education

Bachelor's degree in business/marketing/engineering

Job description

ABB's Electrification Marketing team in the U.S. seeks a Strategic Marketing Specialist to drive market-driven growth across industries. You will translate strategy into go-to-market plans, craft messaging, and lead integrated campaigns with cross-functional partners.

With 5+ years in electrification or related sectors, you will analyze market trends, support thought leadership, and help energize campaigns and trade events while travel up to 20% within the U.S.