Product Marketing Lead, Low-Voltage Systems (Remote)

ABB; Atlanta (GA); Remote; USD 101,000 - 161,000; Full time

Job summary

ABB in the United States seeks a Product Marketing Manager to drive growth and market success for low-voltage switchboards. You will translate customer insights into product strategy, positioning, launches, and sales enablement, partnering with Product Management, Sales, Engineering, and more.

You will lead annual marketing and go-to-market efforts, shape messaging, and provide training and tools to boost commercial performance. Remote work model; travel up to 30% may be required.

Qualifications

• Bachelor’s degree in Electrical Engineering, Marketing, Business, or related field with 8+ years in electrical products, product management/marketing, engineering or sales.
• Deep understanding of US construction and industrial electrical markets and switchboards.
• Ability to translate complex tech into clear customer value propositions and commercial messaging.
• Strong analytical and business‑case development skills using data to guide priorities.

Responsibilities

• Develop and execute the US product marketing and growth strategy for low-voltage switchboards.
• Translate voice-of-customer and field insights into prioritized product requirements and roadmaps.
• Lead go-to-market for new products, launches, and lifecycle changes with messaging and training.
• Equip Sales teams with product expertise and tools to drive growth and budgets.

Skills

Product marketing

Cross-functional collaboration

Sales enablement

Market analysis

Strategic planning

Education

Bachelor's degree in Electrical Engineering, Marketing, or Business

Tools

SAP

Salesforce

Power BI

Product configurators

Product lifecycle/roadmap tools

Job description

ABB in the United States seeks a Product Marketing Manager to drive growth and market success for low-voltage switchboards. You will translate customer insights into product strategy, positioning, launches, and sales enablement, partnering with Product Management, Sales, Engineering, and more.

You will lead annual marketing and go-to-market efforts, shape messaging, and provide training and tools to boost commercial performance. Remote work model; travel up to 30% may be required.