Remote SMB & Commercial Sales Manager: Scale AEs

Medium; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote work

Job summary

Instrumentl is hiring a remote SMB & Commercial Sales Manager to lead a 6–8 person AE team, coaching both inbound and outbound motions. You’ll own key metrics, drive full lifecycle deals with multi-stakeholder buyers, and partner with Marketing and RevOps to optimize lead quality and routing. The role emphasizes AI-enabled selling and disciplined CRM hygiene.

You will report to the VP of Sales and help scale the team as the product expands to larger, higher-value deals with nonprofit buyers.

Qualifications

• 3+ years managing quota-carrying AEs in B2B SaaS.
• Experience managing 8+ reps concurrently and improving a team's performance.
• Proven coaching across a range of experience levels.
• Comfort managing inbound conversion and outbound prospecting simultaneously.
• Demonstrated track record implementing a sales methodology, not just being trained in one.
• Strong operational discipline: forecasting accuracy and clean CRM practices.
• Familiarity with AI tools in sales and where they help or hinder.

Responsibilities

• Lead and develop a team of Account Executives (6–8) across experience levels.
• Coach inbound conversion and outbound prospecting with consistent quality bars.
• Own operating metrics: speed to lead, demo show rate, close rate, ASP, discounts.
• Raise call quality with scoring, call library, and practice sessions.
• Drive full lifecycle sales motions including multi-stakeholder conversations.
• Partner with VP of Sales to implement and reinforce a shared sales methodology.
• Set and ensure operational hygiene: forecast accuracy and trustworthy HubSpot data.
• Scale with AI in a way that supports reps without over-automation.
• Collaborate with Marketing and RevOps on lead quality, routing, and territory logic.

Skills

Team management

Coaching

Inbound & outbound

Forecasting

CRM discipline

AI in sales

Sales methodology

HubSpot reports

Tools

HubSpot

Job description

Instrumentl is hiring a remote SMB & Commercial Sales Manager to lead a 6–8 person AE team, coaching both inbound and outbound motions. You’ll own key metrics, drive full lifecycle deals with multi-stakeholder buyers, and partner with Marketing and RevOps to optimize lead quality and routing. The role emphasizes AI-enabled selling and disciplined CRM hygiene.

You will report to the VP of Sales and help scale the team as the product expands to larger, higher-value deals with nonprofit buyers.