Remote Senior Paid Search Lead — Performance Marketing

Pearson; Olympia (WA); Remote; USD 90,000 - 190,000; Full time

Job summary

Pearson is seeking a highly analytical Lead Specialist, Performance Marketing to lead paid search across Google Ads, SA360, and other platforms. You will own strategy, execution, testing, and optimization to boost enrollments and product adoption while managing internal teams and external agencies.

You will report to the Principal, Performance Marketing and collaborate with Analytics, Enrollment, Finance, and Marketing to drive data-driven results.

Qualifications

• 7+ years of hands-on experience managing Paid Search (SEM) campaigns.
• Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
• Strong analytical skills and ability to translate data into action.
• Experience managing agency relationships and cross-functional collaboration.

Responsibilities

• Own day-to-day paid search programs across Google Ads, Microsoft Ads, SA360 and other platforms.
• Optimize campaigns to drive product adoption, applications and enrollments while controlling costs.
• Lead testing, bidding strategies, ad copy testing, and campaign structure improvements.
• Provide performance reports, dashboards, and actionable insights to stakeholders.

Skills

Paid Search

Google Ads

SA360

Agency Management

Analytics

Excel

Leadership

Tools

Google Ads

SA360

Microsoft Ads

Job description

Pearson is seeking a highly analytical Lead Specialist, Performance Marketing to lead paid search across Google Ads, SA360, and other platforms. You will own strategy, execution, testing, and optimization to boost enrollments and product adoption while managing internal teams and external agencies.

You will report to the Principal, Performance Marketing and collaborate with Analytics, Enrollment, Finance, and Marketing to drive data-driven results.