Senior Paid Search Lead for Performance Marketing

Pearson; Madison (WI); On-site; USD 90,000 - 190,000; Full time

Benefits offered by this job

Annual incentive program

Benefits package

Job summary

Pearson seeks a Lead Specialist, Performance Marketing to lead day-to-day paid search execution and optimization across Google Ads, SA360, and Microsoft Ads. You will manage internal teams and external agencies, drive product adoption and enrollments, and deliver actionable insights to improve efficiency and performance.

The role requires strong analytics, testing, and leadership capabilities, with a focus on conversion optimization and cross-functional alignment with Analytics, Enrollment,

Qualifications

• 7+ years of hands-on experience managing Paid Search (SEM) campaigns.
• Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
• Demonstrated success managing large-scale search programs with measurable performance goals.
• Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement.
• Experience managing agency relationships and collaborating with cross-functional stakeholders.
• People management, leadership, and development experience.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Experience with web analytics and tracking platforms, including Google Analytics and tag management solutions.
• Advanced proficiency in Excel and performance reporting tools.
• Excellent communication and presentation skills.

Responsibilities

• Own paid search programs across Google Ads, SA360, Microsoft Ads and other search platforms.
• Drive product adoption, student applications, and enrollments while meeting cost efficiency goals.
• Translate strategy into campaign plans, testing initiatives, and optimization recommendations.
• Monitor campaigns daily and identify opportunities to improve volume, conversion rates and cost efficiency.
• Lead keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure improvements.
• Lead testing roadmap across campaigns, audiences, creative messaging, landing pages, and automation strategies.
• Utilize AI-enabled tools to improve campaign efficiency and workflow.
• Collaborate with website/marketing teams on landing page optimization to improve conversions.

Skills

Paid Search

Analytics

Leadership

Agency Management

Excel

Google Analytics

Tag Management

Communication

Campaign Optimization

Tools

Google Ads

SA360

Microsoft Ads

Job description

Pearson seeks a Lead Specialist, Performance Marketing to lead day-to-day paid search execution and optimization across Google Ads, SA360, and Microsoft Ads. You will manage internal teams and external agencies, drive product adoption and enrollments, and deliver actionable insights to improve efficiency and performance.

The role requires strong analytics, testing, and leadership capabilities, with a focus on conversion optimization and cross-functional alignment with Analytics, Enrollment,