Senior Paid Search Lead – Performance Marketing

Pearson; Hartford (CT); On-site; USD 90,000 - 190,000; Full time

Job summary

Pearson is seeking a data-driven Lead Specialist, Performance Marketing to lead day-to-day paid search execution and optimization in support of student enrollment and product adoption. You will manage internal teams and agencies, driving performance, testing, and actionable insights.

Reporting to the Principal, Performance Marketing, you will own campaign management, build testing roadmaps, and partner with Analytics, Enrollment, Finance, and Marketing to align with business goals.

Qualifications

• 7+ years hands-on experience managing Paid Search (SEM) campaigns.

Responsibilities

• Own Paid Search programs across Google Ads, Microsoft Ads, SA360 and other search platforms.
• Execute and optimize campaigns to drive product adoption, student applications and enrollments while meeting cost efficiency goals.
• Translate strategic direction into campaign plans, testing initiatives and optimization recommendations.
• Monitor campaign performance daily and identify opportunities to improve volume, conversion rates and cost efficiency.
• Manage keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure improvements.
• Lead ongoing search query analysis and optimization to maximize qualified traffic and enrollment outcomes.
• Maintain expertise in evolving search trends, automation capabilities and AI-driven bidding.
• Coordinate internal experts and paid media agency for flawless execution and reporting.
• Review agency recommendations and validate decisions using performance data.
• Develop and manage a robust testing roadmap across campaigns, audiences and landing pages.
• Conduct rigorous A/B testing and performance analysis for scalable growth.
• Utilize AI-enabled tools to improve workflow efficiency and campaign management.
• Collaborate with website/marketing to optimize landing pages and improve conversion.

Skills

Paid Search

Google Ads

SA360

Analytics

Leadership

Excel

Communication

Reporting

Tools

Google Analytics

Tag Management

Job description

Pearson is seeking a data-driven Lead Specialist, Performance Marketing to lead day-to-day paid search execution and optimization in support of student enrollment and product adoption. You will manage internal teams and agencies, driving performance, testing, and actionable insights.

Reporting to the Principal, Performance Marketing, you will own campaign management, build testing roadmaps, and partner with Analytics, Enrollment, Finance, and Marketing to align with business goals.