Senior Paid Search Lead - Remote Performance Marketing

Pearson; Jackson (MS); Remote; USD 90,000 - 190,000; Full time

Job summary

Pearson is seeking a highly analytical Lead Specialist, Performance Marketing to own day-to-day optimization of paid search campaigns, driving enrollment and product adoption in a remote, full-time role.

The ideal candidate will lead cross-functional efforts with Analytics, Enrollment, Finance, and Marketing, manage internal staff and agencies, and continuously test and optimize bidding, targeting, and creative for scalable growth.

Qualifications

• 7+ years hands-on SEM management.
• Expert-level Google Ads and SA360; Microsoft Ads preferred.
• Proven success managing large-scale search programs with measurable goals.
• Strong analytical skills with attribution, bidding, audience targeting, and measurement.

Responsibilities

• Serve as day-to-day owner of Paid Search programs across Google Ads, Microsoft Ads, SA360 and other search platforms.
• Execute and optimize campaigns to drive product adoption, student applications and enrollments while meeting cost efficiency goals.
• Translate strategy into campaign plans, testing initiatives, and optimization recommendations.
• Monitor performance daily and identify opportunities to improve volume, conversion rates and cost efficiency.
• Lead keyword expansion, audience targeting, bidding, ad copy testing, and structure improvements.
• Develop testing roadmap and leverage AI-enabled tools to improve workflow and results.
• Collaborate with Analytics, Enrollment, Finance and Marketing stakeholders to align strategy with business goals.

Skills

Paid Search

Google Ads

SA360

Microsoft Ads

Conversion rate

Data analysis

Agency management

Leadership

Excel

Tools

Google Analytics

Tag Management

Excel

Job description

Pearson is seeking a highly analytical Lead Specialist, Performance Marketing to own day-to-day optimization of paid search campaigns, driving enrollment and product adoption in a remote, full-time role.

The ideal candidate will lead cross-functional efforts with Analytics, Enrollment, Finance, and Marketing, manage internal staff and agencies, and continuously test and optimize bidding, targeting, and creative for scalable growth.