Remote Senior Marketing Ops & MarTech Lead

Lumen

City of Albany (NY)

Remote

USD 106,000 - 155,000

Full time

8 days ago

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Job summary

Lumen is seeking a Lead Marketing Operations Manager to shape and evolve our marketing technology ecosystem, driving reliable campaign execution and connected customer experiences. You will optimize Marketo and manage complex integrations across Salesforce and multiple MarTech platforms.

In this remote-friendly role, you will translate business needs into practical technology solutions, lead onboarding of new tools, and champion data quality, compliance, and scalable processes across Marketing,

Qualifications

5–10 years of experience administering and optimizing Marketo in enterprise environments.
Experience supporting large-scale marketing automation programs and campaign operations.
Strong experience with Salesforce integrations and complex marketing technology ecosystems.
Experience managing integrations across multiple marketing technologies and supporting data-driven marketing operations.
Experience developing documentation, process maps, operational procedures, and training materials.
Strong communication skills with the ability to present technical concepts to nontechnical stakeholders.

Responsibilities

Administer and optimize Marketo and related marketing technologies to enable reliable, scalable campaign execution.
Own the strategy, maintenance, monitoring, and optimization of integrations between Marketo and connected platforms, including Salesforce, Demandbase, Conversica, Knak, NeverBounce, ZoomInfo, and OneTrust.
Lead onboarding of new marketing technologies and integrations, including strategy, security reviews, configuration, testing, deployment, documentation, and ongoing support.
Improve operational efficiency through effective project management, process optimization, and change management.
Drive improvements in data quality, compliance, segmentation, and customer experience across the marketing technology ecosystem.
Perform quality assurance for Marketo campaigns prior to deployment and establish standards that strengthen consistency, scalability, and campaign performance.
Own documentation, process guidance, and operational resources that enable knowledge sharing, consistency, and effective stakeholder communication.
Partner across Marketing, Sales, Technology, Product, and Analytics to translate evolving business requirements into scalable technology and automation solutions.