Senior Marketing Ops Lead - MarTech & Integrations (Remote)

Lumen; Topeka (KS); Remote; USD 106,000 - 155,000; Full time

Benefits offered by this job

Health benefits

Life insurance

Lifestyle perks

Job summary

Lumen is seeking a Lead Marketing Operations Manager to shape and evolve our marketing technology ecosystem, enabling reliable, scalable campaign execution and more connected customer experiences. This role leads Marketo administration and a complex MarTech stack, aligning technology with business needs across Marketing, Sales, Technology, Product, and Analytics.

You will drive onboarding of new tech, ensure data quality, and champion operational excellence through process improvements and

Qualifications

• 5–10 years of experience administering and optimizing Marketo in enterprise environments.
• Experience supporting large-scale marketing automation programs and campaign operations.
• Strong experience with Salesforce integrations and complex marketing technology ecosystems.
• Experience managing integrations across multiple marketing technologies and supporting data-driven marketing operations.
• Experience developing documentation, process maps, operational procedures, and training materials.
• Strong communication skills with the ability to present technical concepts to nontechnical stakeholders.
• Preferred Qualifications: Marketo Certified Expert (MCE) certification.
• Experience with multiple marketing automation platforms, including HubSpot, Eloqua, or Salesforce Marketing Cloud.
• Experience supporting enterprise MarTech ecosystems including Salesforce, Demandbase, Conversica, ZoomInfo, OneTrust, NeverBounce, webinar platforms, and event technologies.
• Familiarity with Workfront or similar project management platforms.

Responsibilities

• Administer and optimize Marketo and related marketing technologies to enable reliable, scalable campaign execution.
• Own the strategy, maintenance, monitoring, and optimization of integrations between Marketo and connected platforms, including Salesforce, Demandbase, Conversica, Knak, NeverBounce, ZoomInfo, and OneTrust.
• Lead onboarding of new marketing technologies and integrations, including strategy, security reviews, configuration, testing, deployment, documentation, and ongoing support.
• Improve operational efficiency through effective project management, process optimization, and change management.
• Drive improvements in data quality, compliance, segmentation, and customer experience across the marketing technology ecosystem.
• Perform quality assurance for Marketo campaigns prior to deployment and establish standards that strengthen consistency, scalability, and campaign performance.
• Own documentation, process guidance, and operational resources that enable knowledge sharing, consistency, and effective stakeholder communication.
• Partner across Marketing, Sales, Technology, Product, and Analytics to translate evolving business requirements into scalable technology and automation solutions.

Skills

Marketo

Salesforce integrations

Marketing tech stack

Data quality

Project management

Documentation

Stakeholder communication

Tools

Marketo

Salesforce

Demandbase

Conversica

Knak

NeverBounce

ZoomInfo

OneTrust

HubSpot

Eloqua

Salesforce Marketing Cloud

Job description

Lumen is seeking a Lead Marketing Operations Manager to shape and evolve our marketing technology ecosystem, enabling reliable, scalable campaign execution and more connected customer experiences. This role leads Marketo administration and a complex MarTech stack, aligning technology with business needs across Marketing, Sales, Technology, Product, and Analytics.

You will drive onboarding of new tech, ensure data quality, and champion operational excellence through process improvements and