Remote Marketing Ops Lead: Marketo and MarTech Mastery

Lumen; Atlanta (GA); Remote; USD 106,000 - 155,000; Full time

Benefits offered by this job

Health, Life, and other benefits

Job summary

Lumen is seeking a Lead Marketing Operations Manager to shape and optimize its marketing technology stack, enabling scalable campaigns and connected customer experiences.

This role leads Marketo administration, integration strategy with Salesforce and other tools, and cross-functional collaboration to drive data quality, automation, and operational excellence across marketing at scale.

Qualifications

• 5–10 years of experience administering and optimizing Marketo in enterprise environments.
• Experience supporting large-scale marketing automation programs and campaign operations.
• Strong experience with Salesforce integrations and complex marketing technology ecosystems
• Experience managing integrations across multiple marketing technologies and supporting data-driven marketing operations.
• Experience developing documentation, process maps, operational procedures, and training materials.
• Strong communication skills with the ability to present technical concepts to nontechnical stakeholders.

Responsibilities

• Administer and optimize Marketo and related marketing technologies to enable reliable, scalable campaign execution.
• Own the strategy, maintenance, monitoring, and optimization of integrations between Marketo and connected platforms, including Salesforce, Demandbase, Conversica, Knak, NeverBounce, ZoomInfo, and OneTrust.
• Lead onboarding of new marketing technologies and integrations, including strategy, security reviews, configuration, testing, deployment, documentation, and ongoing support.
• Improve operational efficiency through effective project management, process optimization, and change management.
• Drive improvements in data quality, compliance, segmentation, and customer experience across the marketing technology ecosystem.
• Perform quality assurance for Marketo campaigns prior to deployment and establish standards that strengthen consistency, scalability, and campaign performance.
• Own documentation, process guidance, and operational resources that enable knowledge sharing, consistency, and effective stakeholder communication.
• Partner across Marketing, Sales, Technology, Product, and Analytics to translate evolving business requirements into scalable technology and automation solutions.

Skills

Marketo administration

Salesforce integration

Marketing automation

Data quality

Documentation

Tools

Salesforce

Knak

NeverBounce

ZoomInfo

OneTrust

Job description

Lumen is seeking a Lead Marketing Operations Manager to shape and optimize its marketing technology stack, enabling scalable campaigns and connected customer experiences.

This role leads Marketo administration, integration strategy with Salesforce and other tools, and cross-functional collaboration to drive data quality, automation, and operational excellence across marketing at scale.