Remote: Lead Marketing Ops & MarTech Automation

Lumen; Phoenix (AZ); Remoto; USD 106.000 - 141.000; Tempo pieno

Descrizione del lavoro

Lumen is seeking a Lead Marketing Operations Manager to shape and optimize our marketing technology ecosystem. You will manage Marketo and a suite of integrations, translating business needs into scalable tech solutions across Marketing, Sales, Technology, Product, Analytics, and external partners.

You will drive campaign execution, data quality, and process improvements, collaborating with cross-functional teams to deliver strong customer experiences in a remote-first environment across the U.S.

Competenze

• 5–10 years of experience administering and optimizing Marketo in enterprise environments.
• Experience with Salesforce integrations and complex martech ecosystems.
• Experience managing integrations across multiple marketing technologies and supporting data-driven marketing operations.
• Experience developing documentation, process maps, operational procedures, and training materials.
• Strong communication skills with the ability to present technical concepts to nontechnical stakeholders.
• Preferred qualifications include Marketo Certified Expert (MCE) and experience with HubSpot, Eloqua, or Salesforce Marketing Cloud.

Mansioni

• Administer and optimize Marketo and related marketing technologies to enable reliable, scalable campaign execution.
• Own the strategy, maintenance, monitoring, and optimization of integrations between Marketo and connected platforms (Salesforce, Demandbase, Conversica, Knak, NeverBounce, ZoomInfo, OneTrust).
• Lead onboarding of new marketing technologies and integrations (strategy, security reviews, configuration, testing, deployment, documentation, support).
• Improve operational efficiency through project management, process optimization, and change management.
• Drive data quality, compliance, segmentation, and customer experience across the marketing technology ecosystem.
• Perform QA for Marketo campaigns prior to deployment and establish standards for consistency and scalability.

Conoscenze

Marketo

Salesforce integration

Marketing automation

Data quality

Project management

Documentation & training

Communication

Strumenti

Salesforce

Demandbase

Conversica

Knak

NeverBounce

ZoomInfo

OneTrust

Descrizione del lavoro

Lumen is seeking a Lead Marketing Operations Manager to shape and optimize our marketing technology ecosystem. You will manage Marketo and a suite of integrations, translating business needs into scalable tech solutions across Marketing, Sales, Technology, Product, Analytics, and external partners.

You will drive campaign execution, data quality, and process improvements, collaborating with cross-functional teams to deliver strong customer experiences in a remote-first environment across the U.S.