Remote Senior Lead Marketing Manager – AI Growth

Lumen

Atlanta (GA)

Remote

USD 106,000 - 141,000

Full time

6 days ago
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Job summary

Lumen is the trusted network for the AI-powered world, offering high-performance connectivity across cloud, edge, and AI workloads. This remote US role in Georgia supports scalable marketing programs that align with sales goals, using AI-enabled workflows and multichannel activation to drive pipeline growth.

The Senior Lead Marketing Manager will partner across Marketing, Sales, Enablement, and Product Marketing to translate priorities into measurable campaigns, develop roadmaps, and measure

Qualifications

  • Bachelor’s degree or equivalent experience.
  • 5+ years of experience in B2B marketing, field marketing, demand generation, integrated marketing, account-based marketing, or program management.
  • Proven success translating business and sales priorities into integrated marketing programs tied to measurable pipeline outcomes.
  • Strong understanding of B2B pipeline dynamics, including demand creation, account engagement, opportunity progression, and conversion.
  • Experience designing multichannel programs using digital, account-based marketing, sales activation, partner, executive engagement, content, or event tactics.
  • Strong program management skills, with the ability to lead multiple workstreams, stakeholders, dependencies, and timelines.
  • Proven ability to influence stakeholders and drive alignment across Sales and Marketing without direct authority.
  • Strong analytical, written, and verbal communication skills, including the ability to turn complex strategies and performance data into clear decisions and activation plans.

Responsibilities

  • Translate business priorities, sales goals, product launches, pipeline gaps, and customer insights into integrated marketing strategies.
  • Build forward-looking program roadmaps with clear objectives, target audiences, success measures, and activation plans.
  • Design programs that generate demand, expand buying groups, progress strategic opportunities, and improve pipeline conversion.
  • Develop scalable frameworks, playbooks, templates, and workflows that can be activated across segments, regions, accounts, and sales teams.
  • Partner with Field Marketing, Sales, Enablement, Product Marketing, Demand Generation, and Partner teams to drive coordinated execution.
  • Establish executive-ready measurement frameworks and reporting that connect marketing performance to pipeline and business outcomes.
  • Translate account, opportunity, engagement, customer, and market data into actionable recommendations and investment decisions.
  • Identify and implement AI-enabled workflows that improve research, targeting, content development, planning, activation, reporting, and optimization.
  • Support the planning and execution of select events, including roundtables, trade shows, and other customer or industry-focused engagements.

Skills

B2B marketing
Field marketing
Demand generation
Integrated marketing
Account-based marketing
Program management
Data-driven decision-making
Cross-functional influence
Communication skills

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

Lumen is the trusted network for the AI-powered world, offering high-performance connectivity across cloud, edge, and AI workloads. This remote US role in Georgia supports scalable marketing programs that align with sales goals, using AI-enabled workflows and multichannel activation to drive pipeline growth.

The Senior Lead Marketing Manager will partner across Marketing, Sales, Enablement, and Product Marketing to translate priorities into measurable campaigns, develop roadmaps, and measure

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