Remote Senior Growth Product Manager, Digital Health

HealthEquity; Oregon; Hybrid; USD 121,000 - 157,000; Full time

Benefits offered by this job

Medical, dental, and vision

HSA contribution and match

Dependent care FSA match

Uncapped paid time off

Paid parental leave

401(k) match

Personal and healthcare financial lit.

Ongoing education & tuition assistance

Gym and fitness reimbursement

Wellness program incentives

Job summary

HealthEquity is seeking a Senior Product Manager, Growth to own how members discover, start, and stay on our telehealth programs. You will drive the full funnel from awareness to renewal, guide pricing and promotions, and partner with Marketing, Engineering, and Compliance to optimize outcomes for millions of members.

You will apply growth playbooks from healthcare and consumer tech, leveraging Amplitude insights and AI tools to accelerate experimentation, measure impact, and produce durable

Qualifications

• 6+ years of growth or lifecycle experience in subscription businesses in healthcare or consumer technology.
• Track record running a high velocity experimentation program with measurable lift on conversion and retention.
• Working knowledge of subscription economics: subscriber starts, retention curves, LTV, CAC, and payback.
• Self serves insights via Amplitude (or similar), and prototypes ideas without waiting on engineering.
• Actively use AI tools daily to speed up analysis, prototyping, and documentation.
• Low ego and persuasive: writes clearly, holds positions with conviction, and updates on evidence.

Responsibilities

• Set the growth strategy for our digital health / telehealth portfolio and own the full member funnel: awareness, discovery, intake start, intake completion, consult, first fill, refill, and reactivation.
• Define the north star and input metrics by program, and set targets for patient starts, conversion, retention, and revenue.
• Build the growth model and unit economics that tie funnel inputs to subscriber, revenue, and churn outcomes.
• Talk to members every week. Pair funnel data with interviews and partner feedback to learn why members stall, cancel, or stay, and act on it.
• Own the experimentation roadmap: run A/B and multivariate tests across landing pages, program pages, intake flows, offers, pricing presentation, and messaging.
• Find the highest value moments in the member journey to put the right program in front of the right member.
• Drive conversion through intake and consult with partners: cut drop off, shorten time to first fill, and lift approval rates.
• Own retention outcomes by program and cohort: refill rate, months on therapy, churn, and reactivation.
• Diagnose churn drivers across product, partner, pricing, and clinical experience, and drive the fixes.

Skills

Growth strategy

Experimentation

Lifecycle marketing

Analytics

AI tools usage

Cross-functional collaboration

Tools

Amplitude

Analytics tools

Job description

HealthEquity is seeking a Senior Product Manager, Growth to own how members discover, start, and stay on our telehealth programs. You will drive the full funnel from awareness to renewal, guide pricing and promotions, and partner with Marketing, Engineering, and Compliance to optimize outcomes for millions of members.

You will apply growth playbooks from healthcare and consumer tech, leveraging Amplitude insights and AI tools to accelerate experimentation, measure impact, and produce durable